The Peugeot RCZ R is a powerful and speedy automobile, capable of going from 0 to 140 kph in 10.94 seconds, but in an age where everything is instantaneous, the word "fast" has lost a lot of its meaning. To prove that the RCZ R is the fastest car ever made by Peugeot, the French car brand set up the #RCZRace to compare it to Twitter, one of the quickest things on the Internet. Twitter users became part of a race, challenged to type out a 140-character message in just 11 seconds. Even when given a couple milliseconds of extra time, it's still not easy to beat the speedy RCZ R as it also goes from 0 to 140.
Over 152,000 players have tried out the experience and from it, #RCZRace generated over 12,000 tweets. If you think you're a super speedy typist, you can still put your skills to the test online in the virtual race.
Stats for Social Media Auto Races
Trending: Older & Buzzing
Research: 1,278 clicks in 100 w
Interest: 0.5 minutes
Concept: Peugeot RCZ R
Related: 49 examples / 38 photos
Segment: Males, 12-35
Comparison Set: 18 similar articles, including: bribing social campaigns, festival photographer drones, and internet-connected buttons.
Social Media Auto Races
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