Branded Sharing

Brands leverage millennial values with sharing economy initiatives

Implications - Rather than viewing the sharing economy as a direct threat to sales, several brands are harnessing momentum by putting forth their own programs heavily influenced by peer-to-peer economy models. From brand-backed co-ownership programs to innovative partnerships between established companies and sharing economy resources, there are plenty of ways brands can establish themselves as eager to adapt to shifting consumer values, especially those held by discerning millennials unoccupied with large ticket purchases.
SCORE: 5.1
Mild Top 6 Examples: 4,478 Total Clicks Aug 15 - Sep 15
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Consumer Insight Topics: MarketingAutosEcoInteractive
Pharmacy Delivery Partnerships - Walgreens Wades into the Sharing Economy Application TaskRabbit
SCORE: 6
Warm 732 Clicks Pub: Sep 10, 15
Pharmacy Delivery Partnerships
Walgreens Wades into the Sharing Economy Application TaskRabbit
In a curious convergence of big business and the sharing economy, American pharmacy chain Walgreens recently partnered with TaskRabbit, a platform that outsources everyday errands. The unique... [More]
Vinyl Lending Libraries - The Hyundai Card Music Library is Accessible to Card Holders in Seoul
SCORE: 5.4
Warm 1,621 Clicks Pub: Sep 6, 15
Vinyl Lending Libraries
The Hyundai Card Music Library is Accessible to Card Holders in Seoul
The Hyundai Card Music Library is a stunning structure designed by architect Choi Moon-kyu of the Seoul office Ga.A Architects and accessible to Hyundai Card Members. The stunning library structure... [More]
Luxury Car-Sharing Programs - Audi Unite Lets Swedes Share Brand New Audi Automobiles
SCORE: 5.6
Warm 361 Clicks Pub: Sep 4, 15
Luxury Car-Sharing Programs
Audi Unite Lets Swedes Share Brand New Audi Automobiles
Audi Unite is a unique branded car-sharing program recently launched by the German luxury automaker in Sweden. An example of brand loyalty and the peer-to-peer economy, the system encourages... [More]
Fashion Trial Platforms - The Plugin 'Try' Lets Customers Try On Clothes from Home
SCORE: 5.3
Mild 1,057 Clicks Pub: Sep 2, 15
Fashion Trial Platforms
The Plugin 'Try' Lets Customers Try On Clothes from Home
Online shopping from home has its disadvantages, because customers are unable to try on clothes. A Google plugin called ‘Try’ is attempting to fix this situation by providing a service... [More]
Denim-Lending Shops - After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
SCORE: 5.4
Mild 599 Clicks Pub: Sep 10, 15
Denim-Lending Shops
After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
American Eagle recently launched the ‘1 Night Stand’ pop-up shop in London, which featured a return policy of a different kind. The policy is outlined at the front of the shop, stating... [More]
Rewarding Eco Rideshares - Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
SCORE: 3
Untested 108 Clicks Pub: Aug 7, 15
Rewarding Eco Rideshares
Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
In honor of International Environment Day this year, Uber teamed up with Renault Romania to show off the Renault Zoe as an all-electric zero-emission vehicle. Beyond just giving people the chance... [More]