The Plugin 'Try' Lets Customers Try On Clothes from Home

By: Christopher Magsambol - Sep 2, 2015
References: try & springwise
Online shopping from home has its disadvantages, because customers are unable to try on clothes. A Google plugin called 'Try' is attempting to fix this situation by providing a service that lets users try on clothes, keep the ones they want to purchase and return the rest.

Essentially, the plugin lets customers borrow up to five items of clothing for 10 days, before having to return them. Once the plugin is installed, participating stores, like J Crew, Nike and Zara, will have a "try" button next to each item.

Once the 10 days are over, customers go to the "orders" section of the Try website, identify the items they won't be purchasing, and subsequently pay for the ones they will keep.