The Walgreens Rx App Engages Older Customers With Reminders

By: Rebecca Byers - Mar 31, 2015
References: walgreens & mobihealthnews
The Walgreens Rx App is one of the most popular pharmacy smartphone apps in the US. Continuing to evolve from its highly successful text message reminder alerts campaign launched several years ago, the Walgreens app is a surefire marketable asset for the covetable baby boomer demographic.

At this point, it's likely safe to imagine that many boomers have evolved with the age of the smartphone and have got themselves a phone that enables the scanning of a prescription to order a refill. This is one of the first uses of this feature to be incorporated into the pharmaceutical realm and

The Walgreens Rx App interface is a user-friendly, customized experiences that present the customer with targeted coupons, ads and information on deals that will matter to them.