This New Ad Seeks to Encourage Body Positivity in the Media

By: Katherine Pendrill - Sep 4, 2015
References: plus-model-mag & bustle
The September issue of Vogue recently featured an ad that encourages body positivity. Although plus-size models are becoming a more accepted in high-fashion magazines, they are still the minority. Instead, many magazines continue to display images of women with one specific body type.

This groundbreaking campaign aims to encourage body positivity by highlighting the need for more diversity among fashion models. The Vogue ad features the silhouettes of six plus-size women with the simple caption '#PlusIsEqual.' Rather than promoting a specific product or brand, the ad simply directs readers to a website that discusses the importance of plus-size models and their representation in the media.

Despite its simplicity, the #PlusIsEqual ad sends a powerful message about the need to feature more diverse body types in high-fashion magazines.