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Top 100 Life-Stages Trends in February

From Senior-Focused Ad Campaigns to Tech-Themed Smart Toys

— February 22, 2015 — Life-Stages
These February 2015 life-stages trends range from senior-focused ad campaigns to tech-themed smart toys. When looking at the month's marketing strategies, its standout ideas include food and beverage ads that target boomer and senior demographics. While millennials remain an important target for a majority of brands, others are shifting their focus and are marketing to an older and more established group that is no longer being overlooked.

When examining the month's kid-focused products, tech-infused and smart toys come to mind. Today's youth is becoming exposed to technology at a young age, making toy manufacturers re-consider the traditional design of their products. This cultural shift has resulted in the popularity of robotic, remote-controlled and programmable smart toys and kid-centric tech like educational tablets and other learning tools.
6
Score
Popularity
Activity
Freshness
99
Authentic ATV Ride-Ons
Authentic ATV Ride-Ons
The Polaris Black Scrambler is a Toy that Feels Like the Real Deal
<
98
Elderly Pizza Marketing
Elderly Pizza Marketing
The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality
<
97
Social Amber Alerts
Social Amber Alerts
Facebook's Amber Alert Feature Will Now Help to Locate Lost Children
<
96
Affordable Newborn Jaundice Treatment
Affordable Newborn Jaundice Treatment
The Updated D-Rev Brilliance Classic Helps Those in Poverty
<
95
Precarious Stackable Playthings
Precarious Stackable Playthings
Abstract Building Blocks Challenge Your Logic and Creativity
<
94
Heartwarming Insurance Ads
Heartwarming Insurance Ads
This Insurance Company Ad Has Elderly Couples Share Fond Memories
<
93
Programmable Smart Robots
Programmable Smart Robots
Ozobot Encourages Expressive Learning and Play
<
92
Serene Wine Ads
Serene Wine Ads
This Cavit Collection Ad Extols the Virtue of Old-Fashioned Wine Production
<
91
Rag Doll Headphones
Rag Doll Headphones
LalaLoopsy's Children's Headphones are Designed in the Doll's Signature Style
<
90
Paper Dino Toys
Paper Dino Toys
Hong Kong's Amazing Toys Creates a Playful Prehistoric Game
<
89
Senior Selfie Campaigns
Senior Selfie Campaigns
The McDonald's Senior Citizen Edition Commercial Proves Aging is Fun
<
88
Basic Chore-Completing Services
Basic Chore-Completing Services
Pittsburgh's Another Mother is Ideal for Those Who Don't Have Time
<
87
App-Controlled Smart Toys
App-Controlled Smart Toys
The Sphero 2.0 is a New Concept in Augmented Reality Toys
<
86
Monster-Banishing Mattresses
Monster-Banishing Mattresses
This Smart Bed for Kids Does More Than Keep Creepy Creatures Away
<
85
Baby-Soothing Radio Stations
Baby-Soothing Radio Stations
Pampers' 99.1 FM Plays a White Noise Sound to Soothe Newborns
<
84
Clever Pregnancy Time-Lapses
Clever Pregnancy Time-Lapses
New Mom Alexa Hilal Calabro Creatively Documented Her Pregnancy
<
83
Elderly Video-Calling Platforms
Elderly Video-Calling Platforms
Speakset is a Simplified Video Calling Service for Seniors
<
82
Building Block Safari Toys
Building Block Safari Toys
Click-a-Brick Offers an Affordable LEGO Alternative
<
81
Sidekick Superhero Statues
Sidekick Superhero Statues
This Robin Figurine Memorializes the Popular Boy Batman Hero
<
80
Interactive Activity Chronographs
Interactive Activity Chronographs
A Smartwatch for Kids Turns Sports and Physical Play into a Game
<
79
Crochet Minion Costumes
Crochet Minion Costumes
This Adorable Knit Outfit Transforms a Baby Into a Despicable Me Villain
<
78
Smart Thermometer Patches
Smart Thermometer Patches
TempTraq is a Wearable, Wireless Thermometer Coming Out of CES 2015
<
77
Kid-Targeted Wearable Communicators
Kid-Targeted Wearable Communicators
Cubi Lets Children Stay Connected with Family and Friends
<
76
Augmented Gaming Storybooks
Augmented Gaming Storybooks
The Playstation 3 Wonderbook Uses AR to Bring Stories to Life
<
75
Playful Kids' Computers
Playful Kids' Computers
The Leaptop has Educational Basics Integrated for Interactive Learning
<
74
Car-Themed Modular Toys
Car-Themed Modular Toys
The Mega Bloks First Builders Fast Tracks Raceway is Fun and Affordable
<
73
Anti-Aging Beer
Anti-Aging Beer
This Neuzeller Brew Claims to Bring Youth to Seasoned Drinkers
<
72
Vegetable Stacking Games
Vegetable Stacking Games
This DIYJenga-Inspired Game Concludes with a Healthy Snack
<
71
Children's Robotics Publications
Children's Robotics Publications
Wonder Workshop Announced the Wonder Magazine Launch at CES 2015
<
70
Miniature Arcade Games
Miniature Arcade Games
Nanoarcade is the World's Smallest Arcade Gaming Systems
<
69
Child-Sized Biometric Shirts
Child-Sized Biometric Shirts
Hexoskin Presents Its Line of Biometric Shirts for Youth at CES 2015
<
68
Carbon Fiber Tiles
Carbon Fiber Tiles
Mark Carpenter Designs LEGO Pieces for Style-Savvy Adults
<
67
History-Celebrating Commercials
History-Celebrating Commercials
The Coors Beer Campaign Focuses on the Rocky Mountain Tradition
<
66
Hidden-Blade Adhesive Holders
Hidden-Blade Adhesive Holders
This Safety Tape Dispenser Keeps Sharp Edges Away from Fingertips
<
65
Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
<
64
Lightweight Toy Pouches
Lightweight Toy Pouches
This LEGO Packaging Design Cuts Down on Shipping Costs & Carbon Emissions
<
63
Autistic Development Apps
Autistic Development Apps
The Look At Me App Teaches Autistic Children to Convey Emotions
<
62
Protective Airbag Belts
Protective Airbag Belts
The ActiveProtective Airbag Protects Seniors When They Fall
<
61
Senior Wayfinding Devices
Senior Wayfinding Devices
China's Technology for Seniors Prevents the Elderly from Getting Lost
<
60
Eco Flat-Pack Playsets
Eco Flat-Pack Playsets
BrikBilt's Toys Serve as a Cheap LEGO Playset Alternative
<
59
DIY Excavator Toy Kits
DIY Excavator Toy Kits
The Maisto Assembly Line Lets Kids Build Their Own Construction Models
<
58
Sleek Helicopter Drones
Sleek Helicopter Drones
The AR Drone 2.0 Elite Edition is Controlled by a Smartphone
<
57
Interactive Gaming Sneakers
Interactive Gaming Sneakers
The Skechers Damager for Boys Includes Built-In Entertainment
<
56
Child-Designed Cameras
Child-Designed Cameras
Two One-of-a-Kind Leica M-Series Models are Auctioned for Charity
<
55
Refreshing Drink Branding
Refreshing Drink Branding
Ashridge Offers Organic Sparkling Options That Are Vibrantly Packaged
<
54
Senior Artist Campaigns
Senior Artist Campaigns
Selfridges' Bright Old Things Highlights Artists Over the Age of 40
<
53
Girly Serving Tray Sets
Girly Serving Tray Sets
Pich Shop's Princess Dinner Set Boasts Dishware and Utensils
<
52
Hangable Kid Cups
Hangable Kid Cups
PhillUp by Puj Decreases Children's Messes and Ups Their Independence
<
51
Simplified Senior Smartphones
Simplified Senior Smartphones
Zilta is a Phone for the Elderly That Makes Communication Easy
<
50
Gigantic Origami Boats
Gigantic Origami Boats
Big Bang Fair Teamed Up with Kids to Build a Huge Floating Paper Boat
<
49
Cranky Senior Campaigns
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
<
48
Craft-Containing Cans
Craft-Containing Cans
The Creativity Can Lets Kids Get Imaginative With Less Structure in Place
<
47
Transformative Dinosaur Toys
Transformative Dinosaur Toys
The VTech Switch & Go Dinos Turbo Spur Toy Can Turn into a Truck
<
46
Cartoon Theme Farms
Cartoon Theme Farms
The Hello Kitty Go Green Organic Farm Teaches Youngsters About Food Safety
<
45
Toy-Creating Kiosks
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
<
44
Anime Herb Packets
Anime Herb Packets
Arctic Warriors' Healthy Herb Remedy Packaging Takes Cues from Anime Cards
<
43
Extraordinarily Wholesome Snacks
Extraordinarily Wholesome Snacks
Nutrient Dense Foods Are Good for the Consumer and the Community
<
42
Caregiver-Connecting Communication Devices
Caregiver-Connecting Communication Devices
OnKöl Gives Senior Users More Independence at Home
<
41
Temperature-Tracking Soothers
Temperature-Tracking Soothers
The Smart Pacifier Lets Parents to Measure Their Baby's Temperature
<
40
Mink Hide Plushies
Mink Hide Plushies
Fur Coat Stuffed Animals Are Crafted from Old Donated Jackets
<
39
Ocean Predator Baby Furnishings
Ocean Predator Baby Furnishings
This Shark Baby Basket is Inspired by Cult Classic Jaws
<
38
Militant LEGO Figurines
Militant LEGO Figurines
These Tiny Military Action Figures are Designed for Combat Play
<
37
Whimsical Paper Playsets
Whimsical Paper Playsets
This Paper Craft for Kids Inspires Kids to Create Dreamy Cloud Cities
<
36
Artful Coloring Cloths
Artful Coloring Cloths
'The Coloring Table' Drawing Table Cloth Preserves Special Moments
<
35
Grotesque Snack Packaging
Grotesque Snack Packaging
These Illustrated Monster Wrappers Depict Consumers When They're Hungry
<
34
Gumball Wall Pegs
Gumball Wall Pegs
Piff Wall Hooks Are Playful Home Accents That Encourage Organization
<
33
Hi-Tech Cartoon Toys
Hi-Tech Cartoon Toys
Disney Dream Play Uses Augmented Reality to Bring Figurines to Life
<
32
Mini Superhero Figurines
Mini Superhero Figurines
This Spider-Man Action Figure Shrinks the Hero to a Smaller Size
<
31
Kiddie Herbal Teas
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
<
30
Hip-Protecting Airbags
Hip-Protecting Airbags
The Wolk Wearable Airbag was Designed with Senior Citizens in Mind
<
29
Clean Energy Drinks
Clean Energy Drinks
Runa Offers a Natural Alternative to More Manufactured Beverages
<
28
3D Printing Toy Apps
3D Printing Toy Apps
Modio Enables Children to Design and Create Their Own Custom Action Figures
<
27
Eco Diaper Packaging
Eco Diaper Packaging
This Range of Reusable Diapers is Packaged Sustainability
<
26
Yogurt Cap Containers
Yogurt Cap Containers
This Yogurt Cup Concept Imagines Containers as Tiny Hats
<
25
Interactive Lunar Lighting
Interactive Lunar Lighting
The Armstrong Trap Lamp Emits Rays from Its Removable Moon-Like Craters
<
24
Responsible Kite Packaging
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
<
23
Illuminating Doll Boxes
Illuminating Doll Boxes
This Toy Box Packaging for a Doll Doubles as a Lamp
<
22
Digitized Infant Accessories
Digitized Infant Accessories
Slow Control's Baby GiGL is a Tech-Infused Baby Bottle Holder
<
21
Plaited Paper Packaging
Plaited Paper Packaging
Hybrid Crayon Candles are Tucked into Slots and Folds a an Eco Container
<
20
Deadly Distraction Ads
Deadly Distraction Ads
This Driving Ad Shows the Dangers of Being a Distracted Driver
<
19
Precious Infant Clothes
Precious Infant Clothes
Grey Rabbit Baby's Hand-Knit Garments Are Crafted with Cashmere
<
18
Eccentric Surfing Ensembles
Eccentric Surfing Ensembles
This 'Surf Suits' Collection for Women is Stylish and Skin-Protecting
<
17
Fruitful Pregnancy Announcements
Fruitful Pregnancy Announcements
ThePartyPosse's Cute Gift Boxes Show a Baby's Development
<
16
Age-Adapting Eco Bicycles
Age-Adapting Eco Bicycles
Wishbone Design Studio's Growing Bike is Made From 100% Recycled Carpet
<
15
Senior-Friendly Meat Packaging
Senior-Friendly Meat Packaging
This Finnish Lunch Meat Packaging is Easy To Open For All
<
14
DIY Yoyo Kits
DIY Yoyo Kits
The Modernized Sling-Slang Yoyo is a Fun Homemade Project
<
13
Educational Board Games
Educational Board Games
The Hubo Cubo Offers Learning Opportunities in a Sustainable Package
<
12
Safe Staircase Walkers
Safe Staircase Walkers
Manual Stair Lift Makes an Affordable Alternative to a Domestic Chair Lift
<
11
Dr Seuss Seating
Dr Seuss Seating
This Rainbow Abstract Chair is Sweet Enough to Furnish a Candy Store
<
10
Bovine Dairy Branding
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
<
9
Designer Youth Sportswear
Designer Youth Sportswear
The adidas StellaSport Collection is Bolder and More Affordable
<
8
Augmented Reality Blocks
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
<
7
Authentic Female Fitness Ads
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
<
6
Healthy Minimalist Food Packaging
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
<
5
Minimalist Handcrafted Toys
Minimalist Handcrafted Toys
The Collectible WOO Toys Represent Different Elements in Nature
<
4
Loch Ness Ladles
Loch Ness Ladles
This Cute Nessie Spoon was Made in the Image of the Fabled Scottish Monster
<
3
Playful Snack Blocks
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
<
2
Playground Sofa Sets
Playground Sofa Sets
Marvin Reber's Fun Furniture Design Can Be Dismantled for Play
<
1
Playful Geometric Domes
Playful Geometric Domes
This DIY Cardboard Playhouse Provides Inexpensive Playtime for Children
<