In comparison to other toy packaging designs, Hero Factory's LEGO packaging is a standout. The simple pouch might not look revolutionary, but Sonoco's design for the LEGO packs was awarded a gold Flexible Packaging Achievement from the Flexible Packaging Association. This sustainability and environmental award was given to the bag design on account of its weight, which is 80% less than comparable boxes and containers, meaning that this package significantly reduces shipping costs, and in turn, carbon emissions.
The lightweight pouch is made from PET and LLDPE and includes a seal that can be used to store the pouches even once the packaging has been opened for the first time. Hiding its eco-friendly nature in plain sight, the bag is printed with vivid graphics to make the toys inside seem irresistible to kids.