Considering that most youth don't take advantage of all the hidden features a mobile device has to offer, a senior picking up a smartphone for the first time stands no chance—but this is where a phone for the elderly comes in handy. Proving the power of simplicity, Zilta was developed as a phone that is extremely easy to navigate. Although new phone users may only feel comfortable sticking to one or two key features, Zilta makes everything easy to find. On the phone's 5" large screen are all the basics: contacts, email, photos, a search engine, messages, apps and calendars.
Despite being a simple phone, the Zilta is packed with power and other useful features, such as two cameras, spots for two SIM cards (for home and abroad), as well as a quadcore 1.3 GHz processor and 1GB RAM to make the phone quick, responsive and frustration-free.
What's Driving This Trend
- Senior-focused Technology
- There is an opportunity to develop more technology solutions tailored to the needs of seniors.
- Simplification of Technology
- Opportunities exist for companies to simplify technology for all users, not just seniors.
- Multi-sim Devices
- There is a growing demand for multi-SIM devices, particularly in the senior market for international travel.
Who This Affects Most
- Telecommunications
- Opportunities exist for telecommunications companies to develop senior-friendly devices and services.
- Consumer Electronics
- Companies producing consumer electronics should consider designing devices that are easy to use for seniors, opening up a new market segment.
- Travel
- Companies in the travel industry can benefit from developing products and services that cater to the international travel needs of seniors, including multi-SIM devices.
