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Top 100 Branding Trends of 2012

From Undressed Logos to Face Tattoo Fundraising

— December 20, 2012 — Marketing
In the year of social media, branding trends were more about bridging the gap between company and consumer than ever. In some cases, this meant more social network-fueled contests and accessible information; in others, this was reflected through logo remixes and goofy campaigns.

The most memorable examples of creative branding in 2012 include undressed famous logos that show a remix of such iconic brands as Starbucks and McDonald's, Pantone chip branding to expand the color company's influence further and of course, remixed pop culture kittens, bringing the cutesy Hello Kitty to more timely, ironic territory -- think Kill Bill meets cute kitten.

While the Trend Hunter Branding Trend Report will help you and your team figure out what this means for the industry and how to apply it to your company, these branding micro trends will serve as an informative source of entertainment and inspiration.
6.8
Score
Popularity
Activity
Freshness
99
Gamified Music Shorts
Gamified Music Shorts
Trend Hunter Marina Rotharmel Uncovers the Best Cat Videos with a Twist
<
98
Wind-Blown Shoe Editorials
Wind-Blown Shoe Editorials
The Portuguese Shoes International Campaign 2012 is Chic
<
97
Brand-Boosting Services
Brand-Boosting Services
The 'Five Digital Tools to Boost Your Brand in 2012' Infographic
<
96
Incredibly Crafty Comic Ads
Incredibly Crafty Comic Ads
This Avengers Target Promo is Made of Pencils and Pop Cans
<
95
Remixed Pop Culture Felines
Remixed Pop Culture Felines
Advertising Art Director Joseph Senior Gives Hello Kitty a Fresh Take
<
94
Virtual Branding Infographics
Virtual Branding Infographics
The 'Breakdown of a Person's Google Results' Chart is Eye-Opening
<
93
Refined Beer Branding
Refined Beer Branding
Lion a Plume Packaging Creates a Sophisticated Image for the Everyday Brew
<
92
Vividly Vandalized Wine
Vividly Vandalized Wine
The Invivo Wines Graffiti Packaging is Edgy and Modern
<
91
Life-Saving Tool Charts
Life-Saving Tool Charts
The WD-40 Survival Guide Infographic Shows Tips for Disasters
<
90
Political Phone Cases
Political Phone Cases
The Obama-Biden iPhone Cases Encourage Democratic Participation
<
89
Artistic Scannable Codes
Artistic Scannable Codes
Tourist QR Codes Make Business Artistic in Sydney
<
88
Manufactured Addiction
Manufactured Addiction
Jeremy Gutsche on Creating Retail Brand Loyalty
<
87
Sweet Succulent Suckers
Sweet Succulent Suckers
Lollyphile Makes Lollypops in a Variety of Flavors That Keeps You Sucking
<
86
Athletic Brand-Inspired Art
Athletic Brand-Inspired Art
New Balance London Experience Center Showcases Sport & Craft
<
85
Bold Textual Branding
Bold Textual Branding
The Szelet Identity Design is Punchy and Combo of Retro and Contemporary
<
84
Topple-Proof Suds
Topple-Proof Suds
Spill-Proof Beer by Hahn Puts an End to Wasted Alcohol
<
83
Modular Minimalist TV Characters
Modular Minimalist TV Characters
These Nate Smith Duplo Sculptures are Inspired
<
82
Interactive Bat Caves
Interactive Bat Caves
Pepsi Promotes The Dark Knight Rises With Mountain Dew Gotham City Campaign
<
81
Astrological Alcoholic Drinks
Astrological Alcoholic Drinks
'Intoxicated Zodiac' by Gwen S. Kaiser is a Toast to Horoscopes
<
80
Personified Cork Branding
Personified Cork Branding
The Delhaize Wine Labels Are Adorned with Clever Stopper Manipulations
<
79
Indian-Motif Branding
Indian-Motif Branding
Alok Nanda and Company Create a Monochrome Take on Traditional Design
<
78
Pinboard Table Lamps
Pinboard Table Lamps
The Luminarie Post is an Unconventional Corkboard with a Second Function
<
77
Thoughtful Branding Tint Tables
Thoughtful Branding Tint Tables
The 'True Colors' Infographic is Insightful for Budding Companies
<
76
Secret Beer Code Beverages
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
<
75
Flexible Fruit Branding
Flexible Fruit Branding
Bravocado Packaging Demonstrates the Adaptability of One Healthy Edible
<
74
Spoofed Logo Ads
Spoofed Logo Ads
The Livingroom Communication Campaign Urges Brands to Live
<
73
Lovely Olive Oil Branding
Lovely Olive Oil Branding
Secret to Live Packaging Entices Heart-Healthy Food Lovers
<
72
Board Game Beer Branding
Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking
<
71
Graffitied Shoe Designs
Graffitied Shoe Designs
The NIKE DXTR Spring/Summer 2012 Look Emulates Street Style
<
70
Sugary Squared Sweets
Sugary Squared Sweets
Cupcakes Cubed Gives the Classic Treat Some Tasty Corners
<
69
Typeface-Challenged Company Emblems
Typeface-Challenged Company Emblems
'Defaulted Logo Fonts' Shows the Importance of Letter Design
<
68
Classy Continental Couples
Classy Continental Couples
The Kooples Spring/Summer 2012 Campaign Features Real-Life Lovers
<
67
Tattoo-Sharing Fragrance Promos
Tattoo-Sharing Fragrance Promos
DIESEL Invites Inked Individuals to Share their Design Stories
<
66
Nested Seedling Packaging
Nested Seedling Packaging
Eggrow by Kevin Craft Contains Lush Life within a Ceramic Shell
<
65
Stacked Ice Cube Carafes
Stacked Ice Cube Carafes
V2O Vodka Packaging Embodies the Essence of Refreshment
<
64
Pantone Chip Branding
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
<
63
Stealthily Shelved Shops
Stealthily Shelved Shops
The New York Camper Shoe Store is Full of Surprises
<
62
Critical Rebranded Iconic Labels
Critical Rebranded Iconic Labels
Honest Corporate Logos Offer Truthful Analysis of Brand Messaging
<
61
Delicate Delectable Branding
Delicate Delectable Branding
Hatziyiannakis Dragee Pebbles Packaging is Simply Sweet
<
60
Graphic Dessert Merchandizing
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
<
59
Celestial Circular Bottles
Celestial Circular Bottles
5 Olive Oil Packaging Exudes the Perfection of its Contents
<
58
Coral Cosmetic Branding
Coral Cosmetic Branding
Seascape Packaging Exudes the Beauty of Marine Inspiration and Ingredients
<
57
Faux Timber Tins
Faux Timber Tins
Caribou Tea Packaging Aims to Reference the Roots of Loose Leaf Suppliers
<
56
Delightfully Patterned Detergents
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
<
55
Immersive Brand Projections
Immersive Brand Projections
Antilop Creates Coca-Cola Future Room for Santralistanbul
<
54
Baby Booze Bottles
Baby Booze Bottles
Utopia Rebrands Popular Liquor Bottles into Infant Products
<
53
Colorful Cloud Juice Branding
Colorful Cloud Juice Branding
Regina Puig Designs Whimsical Packaging for Nubes de Yogurt
<
52
Elaborate Wonderland Editorials
Elaborate Wonderland Editorials
The Faar Magazine 'Silent Spring' Photo Shoot is Surreal
<
51
Snooze-Discouraging Apps
Snooze-Discouraging Apps
Starbucks Early Bird Offers Discounted Coffee for the Dedicated
<
50
Clever Tissue Cartons
Clever Tissue Cartons
Kleenex Desktop Companions Bring Delightful Decor to Disposable Products
<
49
Compact Apocalypse Bundles
Compact Apocalypse Bundles
The 'Just In Case' Survival Kit Will Help You Handle the End of Days
<
48
Couture Cartoon Characters
Couture Cartoon Characters
Barneys Electric Holiday Features Disney Characters as Fashion Models
<
47
Patterned Petal Branding
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
<
46
Animated Bovine Branding
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
<
45
Efficient Eco-Friendly Branding
Efficient Eco-Friendly Branding
The Provenance Packaging Was Manufactured with the Earth in Mind
<
44
Hip-Hop Tour Snapbacks
Hip-Hop Tour Snapbacks
The New Era Black Yankees Snakeskin Hat Pays Tribute to Watch The Throne
<
43
Undressed Famous Logos
Undressed Famous Logos
A Customer Experience is Shown in the MyHOTJuly 'Naked Brands' Series
<
42
Bonehead Biscuit Branding
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
<
41
Flowering Fashion Branding
Flowering Fashion Branding
This Daryl Feril Concept is in Full Bloom
<
40
Adorable Standardized Branding
Adorable Standardized Branding
Yellow Owl Workshop Packaging Adopts a Marvelous New Mold
<
39
Paint Swatch Suitcases
Paint Swatch Suitcases
Pantone Universe Luggage Makes Your Travel Experience a Truly Colorful One
<
38
Sugar-Branded Shops
Sugar-Branded Shops
The Cioccolato Store Rebranding by Savvy Studio Has a Serious Sweet Tooth
<
37
Face Tattoo Fundraising
Face Tattoo Fundraising
Uwe Troschel Sold Off Sections of His Mug Shot
<
36
Iconic Pop Queen Infusions
Iconic Pop Queen Infusions
Gaga Tea Packaging is Inspired by the Eccentric Celeb Loose Leaf Lover
<
35
Iconic Infusion Branding
Iconic Infusion Branding
Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
<
34
Interactive Program Packaging
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
<
33
Blooming Candy Boxes
Blooming Candy Boxes
Trozitos Packaging Unfolds Like a Flower to Serve Up the Sweets Inside
<
32
Illustrated Infusion Sleeves
Illustrated Infusion Sleeves
Mood Garden Tea Packaging Blossoms with Thoughtful Details
<
31
Cutout Character Branding
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
<
30
Veggie-Branded Edibles
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
<
29
Dramatic French Salon Photography
Dramatic French Salon Photography
The Anja Rubik for YSL Website Images are Sensually Stunning
<
28
Vibrant Slice Branding
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
<
27
Color-Blasted Pastry Stores
Color-Blasted Pastry Stores
The Cioccolato Boutique by Savvy Studio is a Adorably Sweet
<
26
Scholastic School Girl Photoshoots
Scholastic School Girl Photoshoots
The Dsquared2 Fall/Winter 2012 Campaign is an Academic Parody
<
25
Accordion Eco Cartons
Accordion Eco Cartons
This Chocolate Ecopack Concept is Light on the Earth and Generous on Dessert
<
24
Exquisitely Sketched Branding
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
<
23
Corporate Hammock Hangouts
Corporate Hammock Hangouts
Google Pittsburgh Office Provides Workers with a Net-Like Resting Area
<
22
Adorable Dual-Dye Branding
Adorable Dual-Dye Branding
M Savers Packaging Demonstrates the Appeal of Simplicity
<
21
Computer Box Bureaus
Computer Box Bureaus
The HP Z1 Workstation Accommodates Your Desktop and Your Desktop Computer
<
20
Chronicle Cabernet Branding
Chronicle Cabernet Branding
BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
<
19
Remixed Corporate Logos (UPDATE)
Remixed Corporate Logos (UPDATE)
Viktor Hertz Transforms Apple Inc.'s Emblem in Dozens of Ways
<
18
Satirical Marketing Mashups
Satirical Marketing Mashups
The Maarwan Youhnis Advertising Parody Series Mocks Popular Brands
<
17
See-Through Beer Cans
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
<
16
Final Frontier-Inspired Footwear
Final Frontier-Inspired Footwear
The Nike Foamposite 'Galaxy' Sports a Space Exploration Theme
<
15
Nutritional Dog Treat Branding
Nutritional Dog Treat Branding
NuBone Packaging Creates a Visual Link Between Bone and Ingredients
<
14
Minimalist Beauty Branding
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
<
13
Fresh Vintage Branding
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
<
12
Illustrated Typography Treats
Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word
<
11
Adorably Animated Branding
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
<
10
Mason Jar Cakes
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
<
9
Gel Pill Drink Packaging
Gel Pill Drink Packaging
This Vitaminwater Capsule Design Reinforces Healthy Content
<
8
Chalkboard Brew Bags
Chalkboard Brew Bags
Delilah DIY Hamper Packaging Lets Retailers and Customers Get Creative
<
7
Yummy Yellow Packaging
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
<
6
Food-Formed Branding
Food-Formed Branding
Fruits & Passion Packaging Takes the Shapes of its Scrumptious Contents
<
5
Dickensian Food Packaging
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
<
4
Eco-Friendly Folding Packaging
Eco-Friendly Folding Packaging
Timberland Earthkeepers Shoebox Encourages Reuse
<
3
Nostalgic Lunch Bag Branding
Nostalgic Lunch Bag Branding
Bean House Packaging has a Freshly Parceled Parisian Appeal
<
2
Minimally Bundled Edibles
Minimally Bundled Edibles
Egg Box Packaging Provides Support for Fragile Food Using Less Material
<
1
Pop-Up Shopping Pods
Pop-Up Shopping Pods
The Nike+ Fuelstations
<