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Flowering Fashion Branding

This Daryl Feril Concept is in Full Bloom

— July 1, 2012 — Marketing
Bacolod City, Philippines-based artist, illustrator and graphic designer Daryl Feril has come up with a series of blooming branding concepts for major fashion designers and publications, which include Chanel, Alexander McQueen, Louis Vuitton, Dior and Yves Saint Laurent.

As he says on his Behance page, Ferril aims to set a feminine mood with each piece while still preserving the status and identity of the brands. Looking through his work, it seems he has accomplished this goal. The flowering motif gives the series a steady coherence while the particular drawings are cleverly specialized to the brand in question. For instance, Louis Vuitton is flowing and colorful while Prada is monochromatic and edgier.

The drawings were produced using graphite and watercolors and then scanned and exported to Photoshop for the final touches.
Trend Themes
1. Blooming Branding - The concept of integrating blooming motifs into brand designs presents an opportunity for fashion designers and publications to create a feminine visual identity.
2. Specialized Drawings - The use of cleverly specialized drawings that reflect the unique characteristics of each brand opens up possibilities for personalized and eye-catching branding.
3. Mixed Media Art - The combination of traditional art mediums like graphite and watercolors with digital tools like Photoshop offers a disruptive innovation opportunity for artists and designers to create unique visual expressions.
Industry Implications
1. Fashion Design - The integration of blooming motifs and specialized drawings into fashion branding allows fashion designers to set a feminine mood and enhance brand identity.
2. Graphic Design - The use of mixed media art techniques in branding opens up opportunities for graphic designers to create visually captivating and unique brand concepts.
3. Art and Illustration - The combination of traditional and digital art techniques in projects like blooming branding provides artists and illustrators with innovative ways to express their creativity.
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