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Flowering Fashion Branding

This Daryl Feril Concept is in Full Bloom

— July 1, 2012 — Marketing
Bacolod City, Philippines-based artist, illustrator and graphic designer Daryl Feril has come up with a series of blooming branding concepts for major fashion designers and publications, which include Chanel, Alexander McQueen, Louis Vuitton, Dior and Yves Saint Laurent.

As he says on his Behance page, Ferril aims to set a feminine mood with each piece while still preserving the status and identity of the brands. Looking through his work, it seems he has accomplished this goal. The flowering motif gives the series a steady coherence while the particular drawings are cleverly specialized to the brand in question. For instance, Louis Vuitton is flowing and colorful while Prada is monochromatic and edgier.

The drawings were produced using graphite and watercolors and then scanned and exported to Photoshop for the final touches.
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