Dauphinette’s Spring/Summer 2023 collection explores how the egg can be perceived as a symbol of life. The campaign, which is shot in a church setting with stained glass windows, features models in the brand’s innovative and avant-garde seasonal garments. For this collection, founder Olivia Cheng relies on the concept of fragility to convey an overall delicate and precious aesthetic.
Quirky items like croissant and baguette handbags emphasize the delicate nature of the collection. Highlights include a feather top, multi-layered wooden skirt, and a hand-sewed menswear-inspired suit with 12,000 mother of pearl buttons.
“While it wasn’t my intention at the outset to primarily work with precious materials, “Fragile” is a reflection of my state of mind at the time we were creating and developing it. A lot of the items I gravitated towards are delicate and precious in nature. For instance, we used a variety of eggs from chickens, quails, emus and robins,” said Cheng.
Image Credit: Dauphinette
What Makes This Trend Stand Out
- Fragile Materials
- Creating innovative and avant-garde apparel that prioritizes delicate and precious materials to convey a fragile aesthetic offers disruption opportunities in the luxury fashion market.
- Egg-inspired Designs
- Exploring the concept of fragility through the egg as a symbol of life in fashion collections provides opportunities for innovative design in the luxury fashion industry.
- Food-inspired Accessories
- Designing accessories inspired by food items, such as croissants and baguettes, presents creative opportunities for fashion entrepreneurs in the luxury fashion market.
Sectors Adopting This
- Luxury Fashion
- Leveraging fragility, egg symbolism, and food inspiration to create unique and innovative apparel and accessories presents disruption opportunities in the luxury fashion industry.
- Design
- Creative exploration of fragility and symbolism in design can lead to innovative and avant-garde fashion pieces in the design industry.
- Retail
- Providing curated fashion collections that explore unconventional themes and materials, such as fragility and food inspiration, may offer a disruptive edge to retailers in the luxury fashion market.
