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Adorable Standardized Branding

Yellow Owl Workshop Packaging Adopts a Marvelous New Mold

— January 12, 2012 — Marketing
The story of Yellow Owl Workshop packaging is one that begins with all of the variable charm of handsome handmade cartons and gradually evolves to assume the same endearing elements through a much more uniform selection of boxes. With a growing demand for the studio's collection of stamps and stationery, they were left with little choice but to streamline the process of wrapping their products for retail sale and shipping.

In such a situation, it's very easy for a brand to lose its delightful identity, but it's clear that this hasn't happened here. An assortment of durable black parcels of fixed dimensions has been decorated with the familiar forms of colorful and whimsical inked outlines. Yellow Owl Workshop packaging still epitomizes the way that creativity eclipses the box.
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