'Defaulted Logo Fonts' Shows the Importance of Letter Design

 - Apr 5, 2012
References: flickr & blog.thaeger
You never truly realize how important something is until it’s gone, and in the case of this ‘Defaulted Logo Fonts’ series, it’s the specific typefaces of company emblems. Coca Cola, Google, LEGO, Volkswagen, FedEx, Puma, Ikea, MTV, Nintendo and more have text in their logos, and the specific typefaces used to present the letters are synonymous with their overall brand. In good natured fun, an anonymous Internet user has re-imagined these iconic companies’ monikers using the default Courier typeface and, as you can see, the logos have lost much of their visual impact as a result.

There are 21 ‘Defaulted Logo Fonts’ in total and they’re all rather humorous to look at. They also serve as a reminder to viewers just how important design is to the everyday products that surround their lives.