You never truly realize how important something is until it’s gone, and in the case of this ‘Defaulted Logo Fonts’ series, it’s the specific typefaces of company emblems. Coca Cola, Google, LEGO, Volkswagen, FedEx, Puma, Ikea, MTV, Nintendo and more have text in their logos, and the specific typefaces used to present the letters are synonymous with their overall brand. In good natured fun, an anonymous Internet user has re-imagined these iconic companies’ monikers using the default Courier typeface and, as you can see, the logos have lost much of their visual impact as a result.
There are 21 ‘Defaulted Logo Fonts’ in total and they’re all rather humorous to look at. They also serve as a reminder to viewers just how important design is to the everyday products that surround their lives.
What's Driving This Trend
- Custom Typeface Design
- Opportunity to create unique typefaces that reflect the brand identity and enhance visual impact.
- Logo Redesign
- Opportunity to refresh logo designs and increase brand recognition and recall.
- Typography in Branding
- Opportunity to leverage typography as a key element in building a strong brand identity.
Who This Affects Most
- Graphic Design
- Disruptive innovation opportunities in creating innovative custom typefaces and logo designs.
- Advertising
- Disruptive innovation opportunities in revamping existing brand logos and typography for better brand communication.
- Marketing and Branding
- Disruptive innovation opportunities in utilizing typography as a strategic tool to differentiate and elevate brand positioning.
