MyHOTJuly, a Romanian illustrator, designed these undressed brand logos for a series titled 'Naked Brands,' a personal project just made for fun. MyHOTJuly's series follows up on the trend of honest ads and truthful brand slogans to show how people really feel about these brands. The brand's effort to express their core values and identity through a logo doesn't always pay off since customers could see another brand based on own experiences and visions.
What to think of Google having a logo of what they actually do; Durex just telling you what their product is good for or Jack Daniels telling you what the result of a night of fun with them will be? Judge for yourself if you agree on the creator of Naked Brands' point of view on these brands.
Key Themes Behind This Trend
- Honest Advertising
- Opportunity for brands to embrace transparency and communicate their core values more authentically through advertising.
- Customer-centric Branding
- Opportunity for brands to shift focus from their own vision to understanding and reflecting the customer's experiences and perceptions.
- Disruptive Logo Design
- Opportunity for brands to rethink traditional logo design and experiment with more unconventional and unconventional approaches.
Where This Applies
- Advertising
- Opportunity for advertising agencies to help brands develop campaigns that resonate with customers through honest and transparent messaging.
- Marketing
- Opportunity for marketing professionals to leverage customer insights and create branding strategies that prioritize customer-centric communication.
- Graphic Design
- Opportunity for graphic design agencies and designers to challenge traditional logo design norms and create visually striking and unconventional brand identities.
