This Avengers Target promo demonstrates why the advertising agency Wieden + Kennedy, Portland are at the top of its game. The promotion centers around statues of the Avengers made from common items found in every Target store. Pencils, chocolate bars and pop cans are just a few of the products that have been precisely and meticulously arranged into full size comic book heroes.
These installations provide Target with a number of marketing benefits. First, they align the retail giant towards the buzz surrounding the upcoming Avengers movie; second, they appeal to kids (and kids at heart) with the imaginative life-size statues; lastly, the statues advertise other Target products because they are made of these products.
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