The future of the growing wine market is trending towards younger demographic and the Invivo Wines graffiti packaging anticipate this change in the industry.
To resonate as hip and modern with their younger customers, Invivo Wines has partnered with a successful street art group, TMD Crew (The Most Dedicated). Also hailing from the winery's home of New Zealand, the group brings you some of the most creative pieces of packaging art to enjoy with your glass of wine. To launch the new branding initiative, an East London art collective DWS (Da Wild Stallions) broke out the spray cans at the British live unveiling of the wicked wines.
If you're from New Zealand, the UK, Canada or Japan, look out for these Invivo wines as the limited edition boxes will be on display.
What's Driving This Trend
- Graffiti Packaging
- Disruptive innovation opportunity: Incorporating street art into packaging designs to appeal to younger demographics.
- Youth-focused Wine Market
- Disruptive innovation opportunity: Developing wines and marketing strategies that specifically target a younger consumer base.
- Collaborations with Art Groups
- Disruptive innovation opportunity: Partnering with art collectives to create unique and eye-catching branding initiatives in the wine industry.
Who This Affects Most
- Wine and Spirits Industry
- Disruptive innovation opportunity: Exploring creative packaging designs and marketing techniques to engage a broader range of consumers.
- Art and Design Industry
- Disruptive innovation opportunity: Expanding collaborations with businesses in different sectors to create visually stunning and unconventional products.
- Event and Experiential Marketing Industry
- Disruptive innovation opportunity: Creating unique and memorable live unveiling events to generate buzz and attract attention to new product launches.
