To encourage consumers to mindfully experience time in the bathtub as an opportunity to stop, enjoy, relax and escape, Seascape packaging was designed to express the splendor of the environment and reference the high quality of the natural ingredients in each product.
Bianca O’Connor took a very different approach to achieving this from the way that many designers have come to showcase organic goods. There isn't a single hint of that brown recycled paper or a liberal use of forest green ink branding the Seascape Island Apothecary line. Instead, many of the boxes that contain the body wash bottles and pumps are predominantly white, referencing the purity of the products and the cleansing properties of the ocean. However, Seascape packaging is also elegantly embellished with gorgeous graphic illustrations of colorful flowers, nestled into the stylized silhouettes of seahorses.