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Double Take Advertising

To stand out, outdoor ads need more than enticing visuals

Implications - While billboards are large, often eye-catching and generally placed in high traffic areas, their ubiquity generally leaves them overlooked. Very rarely do people take notice, and even if they do, most ads are only seen for a few seconds. So how do you get people to look twice? Here are some great examples.
11 Featured
205,067 Total Clicks
Date Range:
Apr 08 — Oct 08
V. Hot
Consumer Insight Topics:

Featured Examples

Wind-Sensitive Billboards
Wind-Sensitive Billboards
Skirt Lifts on Secret Diary of a Call Girl
As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl. Just… MORE
Billboard Assvertising
Billboard Assvertising
5 Examples
Although boobs are probably the number one used body part in advertising, the ass does get its fair share of attention as well. It even has its own "assvertising" ad gimmick name. Here we bring you five… MORE
Anonymous Texts at Bus Stops
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… MORE
Creative Playboy Billboard
Creative Playboy Billboard
Oh, how I love creative subtle advertising like this PLAYB0Y outdoors billboard in Germany. The challenge was to create a billboard that makes men aware of PLAYB0Y in a subtle unusual way using the idea… MORE
Puzzle Billboards
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is… MORE
Interactive Bus Stop Ads
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… MORE
Animated Digital Billboards
Animated Digital Billboards
LED Blade Runner-Style Ads in LA
A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980's Blade Runner. Sonny Astani, who says he has seen the movie… MORE
Blood-Splatter Billboards
Blood-Splatter Billboards
Kill Bill for TV2
Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased… MORE
Noise Awareness Billboards
Noise Awareness Billboards
AEG Eloectrolux Advertises The Decibel Level
In a global billboard campaign by AEG-Electrolux for Noise Awareness, AEG has installed billboards with built in decibel meters so that passerbys can see the noise level. The boards have been installed… MORE
See-Through Billboards
See-Through Billboards
Google Video Campaign
Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real… MORE
Lawn Shaving
Lawn Shaving
Bic Razor Campaign
How long would it take you to shear your lawn with your razor blade? Impossible, right? With your shaver, probably, but hey, if you had a Bic, maybe not! This creative "Grass Cutter" Billboard for Bic… MORE

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