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Double Take Advertising

To stand out, outdoor ads need more than enticing visuals

Implications - While billboards are large, often eye-catching and generally placed in high traffic areas, their ubiquity generally leaves them overlooked. Very rarely do people take notice, and even if they do, most ads are only seen for a few seconds. So how do you get people to look twice? Here are some great examples.

SCORE 6.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 0 Examples: 167,090 Total Clicks

Date Range: Apr 08 - Oct 08

Trending: V. Hot

Consumer Insight Topics: Marketing

Featured Examples

Wind-Sensitive Billboards - Skirt Lifts on Secret Diary of a Call Girl

SCORE 6.6

Warm 38,685 Clicks Pub: Apr 30, 08

Wind-Sensitive Billboards

Skirt Lifts on Secret Diary of a Call Girl

As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl. Just… [More]

SCORE 5.7

Warm 54,996 Clicks Pub: Apr 6, 08

Billboard Assvertising

5 Examples

Although boobs are probably the number one used body part in advertising, the ass does get its fair share of attention as well. It even has its own "assvertising" ad gimmick name. Here we bring you five… [More]

Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign

SCORE 5.9

Warm 18,505 Clicks Pub: May 13, 08

Anonymous Texts at Bus Stops

Big Brother's Creepy Bluetooth Campaign

To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… [More]

SCORE 6.3

Warm 16,861 Clicks Pub: Apr 6, 08

Creative Playboy Billboard

PLAY, BOY!

Oh, how I love creative subtle advertising like this PLAYB0Y outdoors billboard in Germany. The challenge was to create a billboard that makes men aware of PLAYB0Y in a subtle unusual way using the idea… [More]

Puzzle Billboards - McDonald's Sort Your Head Out Campaign

SCORE 6

Warm 22,487 Clicks Pub: Apr 23, 08

Puzzle Billboards

McDonald's Sort Your Head Out Campaign

McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is… [More]

Interactive Bus Stop Ads - Crank Up the Bikini Model's Tan

SCORE 5.8

Warm 15,556 Clicks Pub: Apr 21, 08

Interactive Bus Stop Ads

Crank Up the Bikini Model's Tan

Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… [More]