Saving money during a time of crisis
Implications - The 2008 credit crisis is pointing toward a turn for the worse in 2009. As a result, people are looking at different ways to save money. Following hot on the heels of the craft and DIY home project movement is that of self-made clothing. Consumers are seeking kits, how-to guides and inspiration.
Trend Themes
1. DIY Fashion - The trend towards making DIY fashion pieces at home is growing due to the desires to have unique pieces, save money, and reduce waste.
2. Eco-fashion - With consumers becoming more environmentally conscious in recent years, there is growing attention towards recycled and sustainable fashion pieces.
3. Customization - Consumers are increasingly interested in products that allow for customization and personalization, allowing them to have a unique and individual product.
Industry Implications
1. Fashion Retail - The fashion industry can benefit from these trends by offering customizable and eco-friendly products, as well as creating DIY kits and guides that allow customers to create their own unique pieces.
2. Craft and DIY - The craft and DIY industry can take advantage of the trend towards making DIY fashion pieces by creating products and kits specifically catered towards fashion design.
3. Sustainability - The sustainability industry can benefit from the trend towards eco-fashion by developing and promoting recycled and sustainable materials and products.
12 Featured, 13 Examples:
578,139 Total Clicks
Date Range:
Nov 07 — Oct 08
Trending:
Hot
Consumer Insight Topics:
