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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Athletic Advermania

Exploiting aficionados' emotions to sell merchandise

Implications - Euro 2008 caused a worldwide soccer fixation, and the companies who stepped up to offer related merchandise scored big time. Ad agencies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars, while other companies found unique twists to integrate soccer in their campaigns.
12 Featured
142,803 Total Clicks
Date Range:
Jan 08 — Oct 08
Consumer Insight Topics:

Featured Examples

Spartan Soccer Warriors
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
Super talented photographer Erwin Olaf was commissioned by AD newspaper to capture the Dutch football team for their Euro Championship special in an intense, visually captivating ‘300’ themed spread. Olaf… MORE
play_circle_filled Ronaldo Races Bugatti
Ronaldo Races Bugatti
Nike Mercurial Vapor IV Viral
This video, which appears to be made by amateurs, features Cristiano Ronaldo racing a Bugatti. It needs to be mentioned right off the bat that the Portuguese soccer stud is wearing blaze orange Nike Mercurial… MORE
1,800 Nude People as Art
1,800 Nude People as Art
Spencer Tunick Euro 2008 Installation
About 1,800 people went fully nude for American photographer Spencer Tunick, who is well known for regularly staging such mass nude events, at the stadium that will host the Euro 2008 soccer final. On… MORE
play_circle_filled Daredevil Soccer Stunts
Daredevil Soccer Stunts
Cesc Fàbregas for Nike T90
This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant… MORE
Customizable Hi-Tech Soccer Shoes
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
The F50 TUNiT is the new customizable hi-tech Adidas boot unveiled recently in the UAE. The boot allows players to choose among the different looks the shoes has to offer. "Choose the fit and comfort… MORE
play_circle_filled Viral Football Video
Viral Football Video
The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole… MORE
Superhero Soccer Campaigns
Superhero Soccer Campaigns
Transformers and Ironman for Football and EURO 2008
The Spanish TV channel Cuatro commissioned creative agency Kotoc to come up with a project for the design and creation of promotional pieces for the UEFA 2008 European Football Championship (EURO 2008).… MORE
Teach Fish Tricks
Teach Fish Tricks
R2 Fish School
I am a great believer in education, but sometimes I question whether it is necessary to teach skills to creatures other than humans. Dogs are trained to find drugs or chase criminals, so I guess that's… MORE
Concept Sports Phones
Concept Sports Phones
Nokia Euro 2008 Mobile?
This Nokia concept phone is creating quite a stir, yet nobody seems to know much more than what can be seen from the design. The sports phone has been featured and speculated about in several leading tech… MORE
Sporting Events for Brand Promos
Sporting Events for Brand Promos
Carlsberg Goal Celebrations for Euro 2008
If you're getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi. Launched a month ahead of Euro '08, the TV spot shows a bunch of soccer (football) players… MORE
play_circle_filled Couch Surfing For Euro 08
Couch Surfing For Euro 08
Couch surfing, the act of sleeping on a stranger's sofa while traveling, is becoming an internationally accepted type of travel accommodation. Spinning off the trend are niche couch surfing projects like… MORE
Sports Salaries Keep Skyrocketing
Sports Salaries Keep Skyrocketing
French Soccer Player Gets $170MM
$170 million for a footballer is expensive - the most expensive it turns out. Nicolas Anelka, the French striker, will move to Chelsea. They have agreed to the deal, but the total final fee has not been… MORE

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