Category
Lifestyle
Assisted Choices
Trend cluster
Category
Athletic
Advermania
Exploiting aficionados' emotions to sell merchandise.
5.9
Trend score
Trend
What is the Athletic Advermania trend?
Athletic Advermania: Euro 2008 caused a worldwide soccer fixation, and the companies who stepped up to offer related merchandise scored big time. Ad agencies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars, while other companies found unique twists to integrate soccer in their campaigns.
Trend themes
Themes within the Athletic Advermania trend
Three behaviours holding the trend together01
Merchandising Campaigns with Viral Videos
Companies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars.
02
Skyrocketing Sports Salaries
While not all individuals participating in sports can have their talents or skills rewarded in monetary amounts similar to those of professional athletes, making this information public encourages physical activity within society.
03
Niche Couchsurfing Projects
Specific interest projects like Sleep-In connects like-minded individuals from around the world in a neat way to meet people from around the world who share a similar passion.
Industry implications
What the Athletic Advermania trend means for industry
Where the trend changes the playbookFor
Sporting Goods Industry
Opportunities for designing customizable hi-tech sport equipment to meet players' individual and specific needs.
For
Tourism Industry
Opportunities for creating niche interest projects for travelers to find accommodation while traveling in a new place.
For
Advertising Industry
Opportunities for creating viral marketing campaigns targeted at specific demographics by combining humor and fascinating action to keep viewers attentive and excited.
Trend signals
Trend signals for Athletic Advermania
Trend score 5.9 out of 10, from popularity 86%, activity 84%, freshness 8%.
Popularity86%
Activity84%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Athletic Advermania trend
12 featured examples from Jan 14 to Jun 18, 2008CategoryPop Culture
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
Photography studios and professionals can embrace the new style of photography seen in the 300 Dutch Football Team Ads to appeal to a wider audience.
CategoryAutos
Ronaldo Races Bugatti
Nike Mercurial Vapor IV Viral
Opportunity for digital marketing agencies to leverage the power of viral videos to create buzz and reach a wider audience for their clients.
CategoryNaughty
1,800 Nude People as Art
Spencer Tunick Euro 2008 Installation
Artists have the potential to partner with sports events and explore new mediums and techniques for making art.
CategoryMarketing
Daredevil Soccer Stunts
Cesc FÃ bregas for Nike T90
Advertising agencies can tap into the growing demand for humor-based campaigns, providing creative solutions for brands to connect with their target audience.
CategoryFashion
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
Sporting goods manufacturers can capitalize on the demand for customizable and high-tech soccer shoes to expand their product offerings.
CategoryPop Culture
Viral Football Video
FIFA STREET 3
Innovative brands in the sports industry can utilize extreme athletes and viral advertising to appeal to younger audiences.
CategoryMarketing
Superhero Soccer Campaigns
Transformers and Ironman for Football and EURO 2008
Sports marketing companies can explore the use of popular superheroes in their soccer campaigns to create a buzz and keep fans engaged.
CategoryUnique
Teach Fish Tricks
R2 Fish School
Disruptive innovation opportunity: Introduce innovative accessories and products that enhance the interaction between pets and their owners.
CategoryLifestyle
Sporting Events for Brand Promos
Carlsberg Goal Celebrations for Euro 2008
Food and beverage companies can embrace the disruptive innovation opportunity by creating unique and memorable experiences that engage consumers on a deeper level.
CategoryTech
Concept Sports Phones
Nokia Euro 2008 Mobile?
Design and manufacture of concept sports phones that cater to the specific interests of sports fans.
CategoryLifestyle
Couch Surfing For Euro 08
Sleep-In
Traditional hotel industry could be disrupted by the rising popularity of couch surfing and alternative accommodation options.
CategoryLifestyle
Sports Salaries Keep Skyrocketing
French Soccer Player Gets $170MM
The continuous increase in sports salaries prompts businesses in the sports industry to think innovatively about player contracts, revenue generation, and fan experiences.
