Exploiting aficionados' emotions to sell merchandise
Implications - Euro 2008 caused a worldwide soccer fixation, and the companies who stepped up to offer related merchandise scored big time. Ad agencies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars, while other companies found unique twists to integrate soccer in their campaigns.
Trend Themes
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Merchandising Campaigns with Viral Videos — Companies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars.
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Skyrocketing Sports Salaries — While not all individuals participating in sports can have their talents or skills rewarded in monetary amounts similar to those of professional athletes, making this information public encourages physical activity within society.
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Niche Couchsurfing Projects — Specific interest projects like Sleep-In connects like-minded individuals from around the world in a neat way to meet people from around the world who share a similar passion.
Industry Implications
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Sporting Goods Industry — Opportunities for designing customizable hi-tech sport equipment to meet players' individual and specific needs.
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Tourism Industry — Opportunities for creating niche interest projects for travelers to find accommodation while traveling in a new place.
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Advertising Industry — Opportunities for creating viral marketing campaigns targeted at specific demographics by combining humor and fascinating action to keep viewers attentive and excited.
12 Featured
153,180 Total Clicks
Date Range:
Jan 08 — Oct 08
Trending:
Hot
Consumer Insight Topics:
