Athletic Advermania

Exploiting aficionados' emotions to sell merchandise

Implications - Euro 2008 caused a worldwide soccer fixation, and the companies who stepped up to offer related merchandise scored big time. Ad agencies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars, while other companies found unique twists to integrate soccer in their campaigns.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
119,286 Total Clicks
Jan 08 - Oct 08
Hot
Marketing
Featured Examples
Spartan Soccer Warriors - 300 Dutch Football Team Ads by Erwin Olaf
SCORE 6.6
Warm 56,601 Clicks Pub: Jun 7, 08
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
Super talented photographer Erwin Olaf was commissioned by AD newspaper to capture the Dutch football team for their Euro Championship special in an intense, visually captivating ‘300’ themed spread. Olaf… [More]
Ronaldo Races Bugatti - Nike Mercurial Vapor IV Viral
SCORE 6.8
Warm 15,163 Clicks Pub: Jan 13, 08
Ronaldo Races Bugatti
Nike Mercurial Vapor IV Viral
This video, which appears to be made by amateurs, features Cristiano Ronaldo racing a Bugatti. It needs to be mentioned right off the bat that the Portuguese soccer stud is wearing blaze orange Nike Mercurial… [More]
1,800 Nude People as Art - Spencer Tunick Euro 2008 Installation
SCORE 6
Warm 23,767 Clicks Pub: May 12, 08
1,800 Nude People as Art
Spencer Tunick Euro 2008 Installation
About 1,800 people went fully nude for American photographer Spencer Tunick, who is well known for regularly staging such mass nude events, at the stadium that will host the Euro 2008 soccer final. On… [More]
Daredevil Soccer Stunts - Cesc Fàbregas for Nike T90
SCORE 6.3
Warm 8,733 Clicks Pub: May 20, 08
Daredevil Soccer Stunts
Cesc Fàbregas for Nike T90
This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant… [More]
Customizable Hi-Tech Soccer Shoes - Adidas F50 TUNiT
SCORE 4.9
Average 10,294 Clicks Pub: Apr 6, 08
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
The F50 TUNiT is the new customizable hi-tech Adidas boot unveiled recently in the UAE. The boot allows players to choose among the different looks the shoes has to offer. "Choose the fit and comfort… [More]
Viral Football Video - FIFA STREET 3
SCORE 4.9
Average 4,728 Clicks Pub: Jan 29, 08
Viral Football Video
FIFA STREET 3
The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole… [More]
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