Mobile advertisements in public places are creating instant buzz
Implications - Ads that catch people off guard on the street can be incredibly viral. They grab people’s attention, and hold the potential to generate buzz through word of mouth. When people see interactive store windows or an incredibly unique escalator ad, they pass it on.
Trend Themes
1. Interactive Store Displays - Stores are incorporating interactive displays into their storefronts for high-tech retail experiences.
2. Ambient Advertising - Advertisers are using unconventional public spaces like escalators to promote their products or services.
3. Gesture-based Technology - Motion capture technology is being used to create engaging displays that respond to user movements and gestures.
Industry Implications
1. Retail Industry - The retail industry is incorporating innovative technology into their stores and storefronts to provide unique customer experiences.
2. Advertising Industry - Advertising agencies are exploring unconventional ad placements to create more impactful campaigns.
3. Technology Industry - The development and implementation of motion capture technology is creating new opportunities for interactive experiences in various industries.
6 Featured
73,442 Total Clicks
Date Range:
Sep 06 — Oct 08
Trending:
Warm
Consumer Insight Topics:
