Movertise

Mobile advertisements in public places are creating instant buzz

Implications - Ads that catch people off guard on the street can be incredibly viral. They grab people’s attention, and hold the potential to generate buzz through word of mouth. When people see interactive store windows or an incredibly unique escalator ad, they pass it on.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
64,871 Total Clicks
Sep 06 - Oct 08
Warm
Tech
Featured Examples
Escalator Advertising
SCORE 5.5
Warm 9,211 Clicks Pub: Sep 18, 06
Escalator Advertising
The Hopi Hari amusement park in São Paulo, Brazil hired the QG Propaganda agency to create a promotion for their roller-coasters. They chose escalators as their medium and did a great job of grabbing… [More]
Interactive Store Windows - Diesel Milan Display is Very Big Brother
SCORE 6.4
Warm 18,109 Clicks Pub: May 5, 08
Interactive Store Windows
Diesel Milan Display is Very Big Brother
Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive… [More]
Gesture Based Window Shopping - Orange's No-Touch Interactive Shop Window
SCORE 6
Warm 11,095 Clicks Pub: Jan 21, 08
Gesture Based Window Shopping
Orange's No-Touch Interactive Shop Window
Orange has launched an amazing new interactive window campaign featuring what at first appears to be a touch-screen interface, but is in fact a NO touch interactive shop window. Instead of requiring touch… [More]
Escalator Morphs Hairstyles - Juice Salon Ad
SCORE 4.6
Average 5,913 Clicks Pub: Feb 15, 08
Escalator Morphs Hairstyles
Juice Salon Ad
An awesome new experience might just be your next escalator ride, that is if Juice Salon is advertising in your mall. While you're standing there looking down at the moving stairs five minutes after you’ve… [More]
Window Shopping - Ralph Lauren Debuts Interactive Window Stores
SCORE 4.8
Average 12,980 Clicks Pub: Jun 25, 07
Window Shopping
Ralph Lauren Debuts Interactive Window Stores
Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren's merchandise and order directly from the window. If you place an order, you will… [More]
Escalator Legs - Venus Razor Guerrilla Ads
SCORE 5.1
Warm 7,563 Clicks Pub: May 26, 08
Escalator Legs
Venus Razor Guerrilla Ads
In order to show that Venus gives you “seriously smooth legs,” BBDO Philippines came up with this guerrilla campaign that turned an escalator at Dhoby Ghaut, one of the busiest stations in Singapore… [More]
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