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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,078 more


Mobile advertisements in public places are creating instant buzz

Implications - Ads that catch people off guard on the street can be incredibly viral. They grab people’s attention, and hold the potential to generate buzz through word of mouth. When people see interactive store windows or an incredibly unique escalator ad, they pass it on.
6 Featured
67,368 Total Clicks
Date Range:
Sep 06 — Oct 08
Consumer Insight Topics:

Featured Examples

Escalator Advertising
Escalator Advertising
The Hopi Hari amusement park in São Paulo, Brazil hired the QG Propaganda agency to create a promotion for their roller-coasters. They chose escalators as their medium and did a great job of grabbing… MORE
play_circle_filled Interactive Store Windows
Interactive Store Windows
Diesel Milan Display is Very Big Brother
Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive… MORE
play_circle_filled Gesture Based Window Shopping
Gesture Based Window Shopping
Orange's No-Touch Interactive Shop Window
Orange has launched an amazing new interactive window campaign featuring what at first appears to be a touch-screen interface, but is in fact a NO touch interactive shop window. Instead of requiring touch… MORE
Escalator Morphs Hairstyles
Escalator Morphs Hairstyles
Juice Salon Ad
An awesome new experience might just be your next escalator ride, that is if Juice Salon is advertising in your mall. While you're standing there looking down at the moving stairs five minutes after you’ve… MORE
Window Shopping
Window Shopping
Ralph Lauren Debuts Interactive Window Stores
Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren's merchandise and order directly from the window. If you place an order, you will… MORE
Escalator Legs
Escalator Legs
Venus Razor Guerrilla Ads
In order to show that Venus gives you “seriously smooth legs,” BBDO Philippines came up with this guerrilla campaign that turned an escalator at Dhoby Ghaut, one of the busiest stations in Singapore… MORE

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