Mobile advertisements in public places are creating instant buzz
Implications - Ads that catch people off guard on the street can be incredibly viral. They grab people’s attention, and hold the potential to generate buzz through word of mouth. When people see interactive store windows or an incredibly unique escalator ad, they pass it on.
The Hopi Hari amusement park in SÃ£o Paulo, Brazil hired the QG Propaganda agency to create a promotion for their roller-coasters. They chose escalators as their medium and did a great job of grabbing… [More]
Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive… [More]
Orange has launched an amazing new interactive window campaign featuring what at first appears to be a touch-screen interface, but is in fact a NO touch interactive shop window. Instead of requiring touch… [More]
An awesome new experience might just be your next escalator ride, that is if Juice Salon is advertising in your mall.
While you're standing there looking down at the moving stairs five minutes after youâ€™ve… [More]
Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren's merchandise and order directly from the window. If you place an order, you will… [More]
In order to show that Venus gives you â€œseriously smooth legs,â€ BBDO Philippines came up with this guerrilla campaign that turned an escalator at Dhoby Ghaut, one of the busiest stations in Singapore… [More]