Category
Tech
Connected Filtration
Trend cluster
Category
Movertise
Mobile advertisements in public places are creating instant buzz.
5.5
Trend score
Trend
What is the Movertise trend?
Movertise: Ads that catch people off guard on the street can be incredibly viral. They grab people’s attention, and hold the potential to generate buzz through word of mouth. When people see interactive store windows or an incredibly unique escalator ad, they pass it on.
Trend themes
Themes within the Movertise trend
Three behaviours holding the trend together01
Interactive Store Displays
Stores are incorporating interactive displays into their storefronts for high-tech retail experiences.
02
Ambient Advertising
Advertisers are using unconventional public spaces like escalators to promote their products or services.
03
Gesture-Based Technology
Motion capture technology is being used to create engaging displays that respond to user movements and gestures.
Industry implications
What the Movertise trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry is incorporating innovative technology into their stores and storefronts to provide unique customer experiences.
For
Advertising Industry
Advertising agencies are exploring unconventional ad placements to create more impactful campaigns.
For
Technology Industry
The development and implementation of motion capture technology is creating new opportunities for interactive experiences in various industries.
Trend signals
Trend signals for Movertise
Trend score 5.5 out of 10, from popularity 80%, activity 78%, freshness 8%.
Popularity80%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Movertise trend
5 featured examples from Sep 18, 2006 to May 26, 2008CategoryMarketing
Escalator Advertising
The advertising industry is embracing alternative mediums and digital innovations to stay relevant and capture the attention of consumers.
CategoryArt & Design
Interactive Store Windows
Diesel Milan Display is Very Big Brother
Interactive store windows can be used by retailers to create engaging experiences for shoppers, and increase foot traffic and sales.
CategoryTech
Gesture Based Window Shopping
Orange's No-Touch Interactive Shop Window
Gesture-based technology can be utilized by retailers to create interactive window displays that allow customers to shop without physical touch, creating a safe and hygienic shopp…
CategoryMarketing
Escalator Morphs Hairstyles
Juice Salon Ad
The salon and beauty industry can explore novel ways to advertise their product, such as using escalators to create hairstyles, which can provide them with a competitive edge.
CategoryMarketing
Escalator Legs
Venus Razor Guerrilla Ads
Opportunity for advertising firms to offer guerrilla advertising services and to innovate new methods of interactive and location-based advertising.
