The Hopi Hari amusement park in SÃ£o Paulo, Brazil hired the QG Propaganda agency to create a promotion for their roller-coasters. They chose escalators as their medium and did a great job of grabbing people's attention with these mobile ads. (GUSH Magazine)
Implications - The digital age has encouraged a drastic change in the advertising industry, with those in the media section of advertising scrambling to find the best alternative to the allegedly dying print medium. Thus, advertisers are looking to place their message on often-ignored but highly populated areas, such as on escalators or next to garbage cans. Copywriting and art direction are no longer the only two places of creativity in the advertising world.