Adverhoaxes

Capitalizing on the viral network to spread rumors, and therefore ads, on the web

Implications - The internet has given pranksters the ability to make hoaxes spread at faster rates and broader reaches than ever before. A few companies have caught on to the opportunities inherent in hoaxes and have had incredible viral results.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
38,158 Total Clicks
Mar 08 - Oct 08
Warm
Marketing
Featured Examples
Moonvertising - Rolling Rock Beer In Space
SCORE 6.3
Warm 8,300 Clicks Pub: Mar 20, 08
Moonvertising
Rolling Rock Beer In Space
Rolling Rock, the beer company famous for that mysterious number '33', is trying yet another oddball marketing approach - moonvertising. A clever gag or a scientific marvel? We'll all find out on March… [More]
Fake Premieres - LG Scarlet
SCORE 6.1
Warm 8,339 Clicks Pub: Apr 29, 08
Fake Premieres
LG Scarlet
LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared… [More]
Hoax Hacks - Skullphone Fakes Digital Billboard Hijack
SCORE 5.1
Warm 5,457 Clicks Pub: Mar 26, 08
Hoax Hacks
Skullphone Fakes Digital Billboard Hijack
It was rumoured that a series of Clear Channel digital billboards were hacked by an 18 year old graffiti artist by the name of Skullphone. As of March 25th, 10 billboards in LA were displaying Skullphone's… [More]
Serero Eiffel Tower Extension (UPDATE) - Le Grande Hoax
SCORE 4.6
Average 6,382 Clicks Pub: Mar 28, 08
Serero Eiffel Tower Extension (UPDATE)
Le Grande Hoax
The story of the Eiffel Tower anniversary extension has gone through the web like wild fire and generated mixed reactions. From those who were excited about the temporary makeover to those who were appalled… [More]
Mega Hoaxes - Biggest Drawing is a Fake
SCORE 5
Average 5,647 Clicks Pub: May 28, 08
Mega Hoaxes
Biggest Drawing is a Fake
The Swedish artist Erik Nordenenkar who recently claimed (with video and receipts evidence on his site) to have created the "biggest drawing in the world" by sending a GPS-equipped plastic briefcase on… [More]
Viral Hoaxes - Lost Brazilian Tribe Not Real
SCORE 4.1
Average 4,033 Clicks Pub: Jun 25, 08
Viral Hoaxes
Lost Brazilian Tribe Not Real
The news of a long lost Brazilian tribe that had strayed away from civilization has been found to be a big, fat hoax. The rumor was clarified after an aerial survey of the Amazon was conducted. José… [More]
Related Examples
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