Capitalizing on the viral network to spread rumors, and therefore ads, on the web
Implications - The internet has given pranksters the ability to make hoaxes spread at faster rates and broader reaches than ever before. A few companies have caught on to the opportunities inherent in hoaxes and have had incredible viral results.
Trend Themes
1. Viral Hoaxes - The power of the internet to create disinformation provides an opportunity for businesses to tap into the trend of hoax creation.
2. Faked Premieres - Companies can take advantage of the success of movie or television show premieres by creating their own fake version to generate buzz around their product.
3. Fake Innovations - Businesses can play with the concept of unsolicited designs or fake improvements to a product or landmark to generate interest and publicity.
Industry Implications
1. Advertising - Advertising companies can utilize hoaxes to generate viral campaigns that generate interest in a product or brand.
2. TV and Film - The concept of fake premieres can be used by TV and film production companies to generate buzz for upcoming seasons or films.
3. Art and Design - Designers and artists can try hoaxing a public object like a landmark or a fictional creature to bring attention to their designs while stirring conversation and creating buzz.
8 Featured
47,768 Total Clicks
Date Range:
Mar 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
