Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adverhoaxes
Capitalizing on the viral network to spread rumors, and therefore ads, on the web.
5.2
Trend score
Trend
What is the Adverhoaxes trend?
Adverhoaxes: The internet has given pranksters the ability to make hoaxes spread at faster rates and broader reaches than ever before. A few companies have caught on to the opportunities inherent in hoaxes and have had incredible viral results.
Trend themes
Themes within the Adverhoaxes trend
Three behaviours holding the trend together01
Viral Hoaxes
The power of the internet to create disinformation provides an opportunity for businesses to tap into the trend of hoax creation.
02
Faked Premieres
Companies can take advantage of the success of movie or television show premieres by creating their own fake version to generate buzz around their product.
03
Fake Innovations
Businesses can play with the concept of unsolicited designs or fake improvements to a product or landmark to generate interest and publicity.
Industry implications
What the Adverhoaxes trend means for industry
Where the trend changes the playbookFor
Advertising
Advertising companies can utilize hoaxes to generate viral campaigns that generate interest in a product or brand.
For
TV and Film
The concept of fake premieres can be used by TV and film production companies to generate buzz for upcoming seasons or films.
For
Art and Design
Designers and artists can try hoaxing a public object like a landmark or a fictional creature to bring attention to their designs while stirring conversation and creating buzz.
Trend signals
Trend signals for Adverhoaxes
Trend score 5.2 out of 10, from popularity 78%, activity 71%, freshness 8%.
Popularity78%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Adverhoaxes trend
8 featured examples from Mar 21 to Jun 25, 2008CategoryUnique
Moonvertising
Rolling Rock Beer In Space
Moonvertising offers a new frontier in experiential marketing and advertising mediums for companies to leverage.
CategoryPop Culture
Fake Premieres
LG Scarlet
Companies in the consumer electronics industry can benefit from hosting extravagant product launches and leveraging teaser campaigns to create buzz and excitement around new produ…
CategoryUnique
Hoax Hacks
Skullphone Fakes Digital Billboard Hijack
Disruptive innovation opportunity: Integrate blockchain technology into advertising platforms to ensure transparency and prevent fraudulent activities like paid hacking.
CategoryUnique
Mega Hoaxes
Biggest Drawing is a Fake
Implement blockchain technology and digital authentication methods to ensure the authenticity of artworks and prevent fraudulent claims.
CategoryArt & Design
Serero Eiffel Tower Extension (UPDATE)
Le Grande Hoax
Unsolicited advertising designs can be a cost-effective way for designers to gain exposure and for brands to receive free publicity.
CategoryEco
Viral Hoaxes
Lost Brazilian Tribe Not Real
The viral hoax about the lost Brazilian tribe exposes the vulnerability of media outlets to disseminate inaccurate information, creating opportunities for improved verification pr…
CategoryUnique
UPDATE: Cooking Eggs with Mobile Phones a Hoax
Companies specializing in mobile phone manufacturing and radiation-reducing products can leverage mobile phone safety concerns to offer innovative products and services.
CategoryAutos
Big Brand Hoaxes
BMW Dog Zapper
Opportunity for car manufacturers to leverage April Fool's Day to showcase their innovative and playful side.
