Capitalizing on the viral network to spread rumors, and therefore ads, on the web
Implications - The internet has given pranksters the ability to make hoaxes spread at faster rates and broader reaches than ever before. A few companies have caught on to the opportunities inherent in hoaxes and have had incredible viral results.
Trend Themes
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Viral Hoaxes — The power of the internet to create disinformation provides an opportunity for businesses to tap into the trend of hoax creation.
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Faked Premieres — Companies can take advantage of the success of movie or television show premieres by creating their own fake version to generate buzz around their product.
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Fake Innovations — Businesses can play with the concept of unsolicited designs or fake improvements to a product or landmark to generate interest and publicity.
Industry Implications
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Advertising — Advertising companies can utilize hoaxes to generate viral campaigns that generate interest in a product or brand.
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TV and Film — The concept of fake premieres can be used by TV and film production companies to generate buzz for upcoming seasons or films.
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Art and Design — Designers and artists can try hoaxing a public object like a landmark or a fictional creature to bring attention to their designs while stirring conversation and creating buzz.
8 Featured
49,461 Total Clicks
Date Range:
Mar 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
