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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more


Capitalizing on the viral network to spread rumors, and therefore ads, on the web

Implications - The internet has given pranksters the ability to make hoaxes spread at faster rates and broader reaches than ever before. A few companies have caught on to the opportunities inherent in hoaxes and have had incredible viral results.
8 Featured
43,994 Total Clicks
Date Range:
Mar 08 — Oct 08
Consumer Insight Topics:

Featured Examples

Rolling Rock Beer In Space
Rolling Rock, the beer company famous for that mysterious number '33', is trying yet another oddball marketing approach - moonvertising. A clever gag or a scientific marvel? We'll all find out on March… MORE
play_circle_filled Fake Premieres
Fake Premieres
LG Scarlet
LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared… MORE
Hoax Hacks
Hoax Hacks
Skullphone Fakes Digital Billboard Hijack
It was rumoured that a series of Clear Channel digital billboards were hacked by an 18 year old graffiti artist by the name of Skullphone. As of March 25th, 10 billboards in LA were displaying Skullphone's… MORE
Serero Eiffel Tower Extension (UPDATE)
Serero Eiffel Tower Extension (UPDATE)
Le Grande Hoax
The story of the Eiffel Tower anniversary extension has gone through the web like wild fire and generated mixed reactions. From those who were excited about the temporary makeover to those who were appalled… MORE
Mega Hoaxes
Mega Hoaxes
Biggest Drawing is a Fake
The Swedish artist Erik Nordenenkar who recently claimed (with video and receipts evidence on his site) to have created the "biggest drawing in the world" by sending a GPS-equipped plastic briefcase on… MORE
Viral Hoaxes
Viral Hoaxes
Lost Brazilian Tribe Not Real
The news of a long lost Brazilian tribe that had strayed away from civilization has been found to be a big, fat hoax. The rumor was clarified after an aerial survey of the Amazon was conducted. José… MORE
play_circle_filled UPDATE: Cooking Eggs with Mobile Phones a Hoax
UPDATE: Cooking Eggs with Mobile Phones a Hoax
Luckily, the post about cooking eggs with mobile phones has turned out to be a hoax. I say ‘luckily’ for all those people who keep a mobile phone in their pants and then make calls next to their head… MORE
Big Brand Hoaxes
Big Brand Hoaxes
BMW Dog Zapper
Earlier this week, a new BMW ad ran in British newspapers and it offered quite a shock to dog lovers. Why? Because the new BMW is not a canine lover, on the contrary. It contains a system that prevents… MORE

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