Trend cluster
Category

Hi Tech
Kiddies

Electronics for youngsters, from toddlers to tweens.

Bracelets for Lost ChildrenSocial Network for KidsPay To PlayVirtual Fence for Kids

Trend

What is the Hi Tech Kiddies trend?

Hi Tech Kiddies: Children are being exposed to technology earlier than ever. Although innovations for toddlers are only beginning to be created, their popularity will no doubt increase in the next few years. These technologies are just as beneficial to parents seeking security as they are entertaining for the children using them.

Trend themes

Themes within the Hi Tech Kiddies trend

Three behaviours holding the trend together
01

Young Tech Users

Children are now being exposed to technology earlier than ever, resulting in the development of kid-friendly gadgets and apps.

02

Virtual Parenting Tools

The rise of virtual tools such as kid proximity alarms and bracelets for parents are resulting in the emergence of new safety devices for children.

03

Gamification for Kids

The success of kid-friendly gaming apps such as Moshi Monsters and Webkinz are paving the way for children’s toys and gadgets that have gamified features.

Industry implications

What the Hi Tech Kiddies trend means for industry

Where the trend changes the playbook
For

Toy Industry

The toy industry has responded to children's increased exposure to tech by incorporating digital elements into toys for children of all ages.

For

Safety and Security Industry

Companies are developing new gadgets and apps that allow parents to keep tabs on their children and protect them from potential danger.

For

Gaming Industry

Gaming companies are developing new games, apps, and toys that are targeted towards younger audiences with gamified features.

Trend signals

Trend signals for Hi Tech Kiddies

Trend score 4.6 out of 10, from popularity 67%, activity 63%, freshness 8%.

Popularity67%
Activity63%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific