London-based gaming agency Mind Candy have developed a new social-networking sites for kids called Moshi Monsters.
Instead of creating their own user profiles, kids can adopt their own monster.
Users can choose the colour and name of their monster before taking it home. Every monster has a personality that changes and develops as you play with it. Treat it badly and it will misbehave, treat it well and you will have a very happy little monster. Kids can play puzzles and feed their monster and they can also customise the house that it lives in. Users can also make other monster friends and communicate with them by leaving messages on a regulated pin board.
This is similar to Webkinz and Club Penguin: