Trend cluster
Category

Flex
Tech

Opportunities to use new flexible materials are generating big viral appeal.

Glowing Walls 2Flexible LCD Cutting BoardsTouch Screen Phones Inpired by Ancient ScriptsKeyboard For The KlutsePaper Magazine Covers

Trend

What is the Flex Tech trend?

Flex Tech: In our 2008 report we mentioned the emergence of flexible technologies such as ePaper, color OLED and paper-thin flexible batteries, but we also noted that many were not in use yet. As predicted, the first companies to incorporate flexible concepts benefited immensely from viral attention.

Trend themes

Themes within the Flex Tech trend

Three behaviours holding the trend together
01

Flexible Electronics

The emergence of flexible technologies such as ePaper, color OLED and paper-thin flexible batteries has created a demand for flexible and bendable electronic devices.

02

Smart Surfaces

The ability to apply OLEDs to flat surfaces like walls, furniture, and floors has opened up a whole new world of design for creating interactive and smart environments.

03

Eco-Friendly Design

The use of environmentally friendly components and materials like non-toxic chromium and polyurethane promotes sustainable design and greener manufacturing processes.

Industry implications

What the Flex Tech trend means for industry

Where the trend changes the playbook
For

Consumer Electronics

Incorporating flexible and smart surfaces into electronic devices will create a whole new market for innovative and interactive devices.

For

Interior Design

The use of smart surfaces and OLEDs for decorating walls, floors, and furniture creates a new industry around creating immersive and interactive environments.

For

Sustainable Manufacturing

The use of environmentally friendly components and materials for manufacturing products promotes greener manufacturing processes and a more sustainable future for our planet.

Trend signals

Trend signals for Flex Tech

Trend score 3.2 out of 10, from popularity 37%, activity 51%, freshness 8%.

Popularity37%
Activity51%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Flex Tech trend

12 featured examples from Oct 1, 2007 to Oct 1, 2008
Glowing Walls 2
CategoryArt & Design

Glowing Walls 2

OLED Wallpaper from GE

Interior design companies can leverage OLED wallpaper to create mesmerizing lighting effects and unique visual experiences for their clients' spaces.

Flexible LCD Cutting Boards
CategoryTech

Flexible LCD Cutting Boards

Digital Cutting Board is Eco-Friendly

Opportunity for disruptive innovation: Develop cutting-edge consumer electronics incorporating flexible LCD displays for enhanced functionality and user experience.

Touch Screen Phones Inpired by Ancient Scripts
CategoryTech

Touch Screen Phones Inpired by Ancient Scripts

The Scroll

Consumer electronics industry can capitalize on integrating advanced features in touch screen phones.

Keyboard For The Kluts
CategoryTech

Keyboard For The Kluts

Spill Proof, Glows, Flexible

Electronics manufacturing industry can explore the production of flexible, glow-in-the-dark keyboards to cater to the demand for unique and convenient input devices.

ePaper Magazine Covers
CategoryMarketing

ePaper Magazine Covers

Esquire 75th Anniversary Issue

The publishing industry can explore ePaper technology trend to create more interactive and engaging magazine covers that capture reader attention.

Stretchy Electronics
CategoryUnique

Stretchy Electronics

Bendable Circuits

Stretchy electronics offer disruptive opportunities for the development of advanced brain implants and health monitoring devices.

Bendy Wash Basins
CategoryArt & Design

Bendy Wash Basins

The Squidgy Sink

Introducing soft, flexible products can be a potential innovation opportunity within traditional bathroom fixture manufacturing.

Flexible Floor Lamps
CategoryArt & Design

Flexible Floor Lamps

Fragile by Ira Rozhavsky

The demand for unique art pieces like the flexible floor lamp creates business opportunities within the art and decor industry to offer innovative and visually appealing products.

Papyrus Ski Maps
CategoryLifestyle

Papyrus Ski Maps

The MYWAY Scroll

Hotels and resorts can explore incorporating geek-friendly amenities like the papyrus ski maps to attract tech-savvy guests.

OLEDs Printed Like Newspaper
CategoryArt & Design

OLEDs Printed Like Newspaper

GE Roll-to-Roll OLED

Interior design professionals can explore the use of printed OLEDs as a unique and versatile lighting solution for their projects.

Ultra Thin Flexible Scale
CategoryUnique

Ultra Thin Flexible Scale

Paper Scale

Flexible and portable scales with pressure sensing sheets and e-paper displays can be integrated in healthcare technology, providing real-time data to assist in diagnosis and trea…

Sprout Inspired Lighting
CategoryArt & Design

Sprout Inspired Lighting

'Bud Table Light'

Disruption prospects in the home decor industry by offering unique and stylish lighting solutions.