Esquire magazine will use honest-to-goodness ePaper to commemorate their 75th year. The high tech cover will flash "the 21st Century Begins Now" when it's on the newsstands. Esquire hopes it will make the Smithsonian.
The early prototypes had a cord that needed to be plugged into a power pack. Hopefully they will have this little detail worked out by press time. On the down side, the magazine will run out of juice after 90 days.
The editor says he has been frustrated with the lack of change in magazines over the past 150 years. Ink on Paper. Yeah, that's about the same as it's always been, I sure hope they can pull this off.
ePaper Magazine Covers
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Fairy Tale-Inspired Ice Creams
Optimistic Youth Streetwear Collections
Touring Lagunitas Brewery
International Soda-Branded Sneakers
Heart Rate-Monitoring Wireless Headphones