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Bendy Wash Basins

The Squidgy Sink

— October 1, 2008 — Art & Design
These soft washbowls designed by Helena Jongerius are a great idea. The Squidgy Sink means no more chipped porcelain sinks and it’s a brilliant idea for those small, cramped bathrooms where you have to squash in!

They are available only in blue and made from soft polyurethane which gives them a soft look and a warm touch. The sinks are economical too as they won’t cool down your hot water like porcelain, ceramic or enamel ones do.
Trend Themes
1. Flexible Washbasins - Opportunity to disrupt traditional hard ceramic sink products with soft, bendable designs that are easy to install and uniquely customizable.
2. Polyurethane Injection Molded Products - Opportunity to cater to consumer preferences for eco-friendly and sustainable products while providing innovative solutions for everyday use like the SquidgySink line.
3. Warm-touch Products - Opportunity to explore products that provide warm and inviting tactile experiences where traditional products have remained cold to the touch.
Industry Implications
1. Bathroom Fixtures - Introducing soft, flexible products can be a potential innovation opportunity within traditional bathroom fixture manufacturing.
2. Home Furnishings - Polyurethane injection molding techniques could be adopted to create uniquely flexible and customizable furnishings without sacrificing design and functionality for clients demanding new experiences.
3. Hospitality - Providing soft and warm products like flexible washbasins and other soft home furnishings in otherwise minimally styled guest rooms and other areas presents a new growth opportunity for hotels chains and other hospitality clients.
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