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Hollywood on YouTube

YouTube holds infinite branding and PR opportunites

Implications - YouTube used to be considered a tool for amateurs, but now it’s being used by professionals who have realized its value. Tom Ford was his own fashion model, and Matt Damon, Jimmy Kimmel and Sarah Silverman played themselves in some of the hottest virals of the year, offering insight into YouTube PR.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
56,410 Total Clicks
Jan 08 - Oct 08
Warm
Tech
Featured Examples
Celebrity Shock Virals - Sarah Silverman is F--king Matt Damon
SCORE 6.8
Warm 25,746 Clicks Pub: Feb 5, 08
Celebrity Shock Virals
Sarah Silverman is F--king Matt Damon
Viral videos are one of the most looked at things on the web and have proven to be an excellent way to boost publicity. Hollywood actors are slowly starting to catch onto this wildly popular form of media,… [More]
Celebrity Banter - Jimmy Kimmel is F--king Ben Affleck
SCORE 5.9
Warm 7,344 Clicks Pub: Feb 25, 08
Celebrity Banter
Jimmy Kimmel is F--king Ben Affleck
Jimmy Kimmel has responded to girlfriend Sarah Silverman’s viral video with a celebrity filled viral video of his own: ‘I’m F--king Ben Affleck’. The celebrity studded viral includes cameo appearances… [More]
Fashion Designers as Actors - Tom Ford Spoofs 'In Treatment'
SCORE 6
Warm 8,697 Clicks Pub: Jun 7, 08
Fashion Designers as Actors
Tom Ford Spoofs 'In Treatment'
Fashion designer Tom Ford flaunts his acting skills and shows us a rare side of his personality in this spoof of HBO’s “In Treatment,” a parody created for the recent Council of Fashion Designers… [More]
Celebs Attempting Viral - Will Ferrell Offers Shark as Contest Prize
SCORE 5.5
Warm 4,667 Clicks Pub: Jan 17, 08
Celebs Attempting Viral
Will Ferrell Offers Shark as Contest Prize
Will Ferrell continues to use the internet to leverage his personal brand. A little while ago we mentioned he was posting his own videos on YouTube to supplement the TV shows and movies he's become famous… [More]
Rockstars Parody Viral Videos - Weezer's 'Pork and Beans' Video Kicks Ass
SCORE 4.8
Average 5,299 Clicks Pub: May 24, 08
Rockstars Parody Viral Videos
Weezer's 'Pork and Beans' Video Kicks Ass
The new music video for “Pork and Beans” by indie rock band Weezer is a Battle of the Viral Video All Stars of sorts. The video features and pays homage to many of the internet stars we have come to… [More]
Royalty on YouTube 2 - Queen Rania of Jordan
SCORE 5.1
Warm 4,657 Clicks Pub: Apr 6, 08
Royalty on YouTube 2
Queen Rania of Jordan
Queen Rania is a very young, influencer of Jordan, and she's dedicated to keeping positive ties with the west. One technique to develop good relations and appeal to today's younger generations has been… [More]
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