Category
Tech
Delegated Interfaces
Trend cluster
Category
Hollywood on
YouTube
YouTube holds infinite branding and PR opportunites.
5.5
Trend score
Trend
What is the Hollywood on YouTube trend?
Hollywood on YouTube: YouTube used to be considered a tool for amateurs, but now it’s being used by professionals who have realized its value. Tom Ford was his own fashion model, and Matt Damon, Jimmy Kimmel and Sarah Silverman played themselves in some of the hottest virals of the year, offering insight into YouTube PR.
Trend themes
Themes within the Hollywood on YouTube trend
Three behaviours holding the trend together01
Mainstream adoption of YouTube
YouTube is being used by professionals in ways that were previously unimagined, indicating that the video sharing platform has undergone a cultural shift with mainstream adoption.
02
Celebrity Viral Video Parodies
Hollywood actors have started to utilize viral videos as a strategy to expand their appeal and connect with fans in a new more playful source of media.
03
Personal YouTube Channels of High Profile Individuals
High-profile individuals like members of royalty, celebrities, and fashion designers have started using personal YouTube channels to share clips regarding their life, work, expertise, and opinions after recognizing its value as a communication tool.
Industry implications
What the Hollywood on YouTube trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry could leverage viral video content to promote upcoming projects on YouTube, which has transformed into a mainstream platform.
For
Social Media
The emergence of mainstream adoption of YouTube emphasizes the value of social media and video sharing platforms for brands and influencers to connect with fans and expand their reach across the web.
For
Marketing and Advertising
The trend of creating engaging viral video content underscores the opportunity for marketers and advertisers to take advantage of celebrities' interest in YouTube to promote their brands.
Trend signals
Trend signals for Hollywood on YouTube
Trend score 5.5 out of 10, from popularity 90%, activity 68%, freshness 8%.
Popularity90%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hollywood on YouTube trend
8 featured examples from Dec 25, 2007 to Jun 8, 2008CategoryPop Culture
Celebrity Shock Virals
Sarah Silverman is F--king Matt Damon
The advertising industry can benefit from creating viral videos that feature big-name celebrities and humor to help create an emotional connection with viewers and increase brand…
CategoryPop Culture
Fashion Designers as Actors
Tom Ford Spoofs 'In Treatment'
Fashion industry can incorporate acting and other talents to create engaging content and expand their brand presence.
CategoryPop Culture
Celebs Attempting Viral
Will Ferrell Offers Shark as Contest Prize
The rise of celebrity viral contests and social media branded apps presents opportunities for social media marketing agencies to work with businesses to increase engagement and br…
CategoryPop Culture
Rockstars Parody Viral Videos
Weezer's 'Pork and Beans' Video Kicks Ass
Musicians can leverage parody videos and lip-syncing trends to attract new fans and increase their online presence.
CategoryPop Culture
Royalty on YouTube 2
Queen Rania of Jordan
As more public figures and influencers turn to social media to engage with audiences and promote cross-cultural understanding, there is an opportunity for social media companies t…
CategoryPop Culture
Self-Made Celeb Movie Promotions
Ben Stiller, Robert Downey Jr., Jack Black for Tropic Thunder
Film professionals can leverage viral marketing strategies for movie promotions.
CategoryPop Culture
Celebrity Youtube Channels
Madonna Vacuums to Appeal to Fans
The entertainment industry can leverage celebrity YouTube channels for direct fan engagement and promotion.
CategoryPop Culture
Queen Elizabeth II on YouTube
Christmas Message on the Royal Channel
Entertainment industry could improve traditional methods of delivering content by adapting to digital mediums.
