Viral videos are one of the most looked at things on the web and have proven to be an excellent way to boost publicity. Hollywood actors are slowly starting to catch onto this wildly popular form of media, thanks to stars like Will Ferrell who was one of the pioneers of self-made celebrity virals.
This one, featured Sarah Silverman & Matt Damon and is quickly climbing the viral video charts.
I did not know Matt Damon can be funny. A very cool parody. Poor Jimmy Kimmel.