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Unrelated Adverbranding

Seemingly irrelevant imagery used in ads to grab attention

Implications - Advertising no longer simply depicts a product: often, the item being sold isn’t even illustrated. Far-fetched imagery is now being used to lure people in and spark their curiosity, leaving them enthused and curious as to the creator’s identity, which in turn boosts brand appeal.

SCORE 6.1

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 0 Examples: 208,090 Total Clicks

Date Range: May 08 - Oct 08

Trending: V. Hot

Consumer Insight Topics: Art & Design Design

Featured Examples

SCORE 6.8

Warm 125,009 Clicks Pub: May 21, 08

Animal Hair Hats

Nagi Noda Creations

Sometimes, something just captures, confuses and inspires you. That is exactly the effect of these quirky animal-inspired hair hats by Japanese art director Nagi Noda. They are truly out of this world.… [More]

Real Life Barbies - Evelina Bratell's 1959 Doll Fashions

SCORE 6.5

Warm 38,073 Clicks Pub: May 21, 08

Real Life Barbies

Evelina Bratell's 1959 Doll Fashions

Inspired by the iconic 1959 Barbie, Evelina Bratell a student at Beckmans design school, created a fascinating Barbie fashion collection with a photography theme of living in the Barbie doll house. Bratell's… [More]

Superhero Fashion (Follow Up) - Fantasy Exhibit at the Met

SCORE 5.7

Warm 30,586 Clicks Pub: May 6, 08

Superhero Fashion (Follow Up)

Fantasy Exhibit at the Met

This is a follow-up on a trend we published recently about the Superheroes: Fashion and Fantasy exhibit. We already told you the Metropolitan Museum of Art in New York would be featuring a huge collection… [More]

Tunnel Telescope From NYC to London - Telectroscope

SCORE 5.4

Warm 14,422 Clicks Pub: May 23, 08

Tunnel Telescope From NYC to London

Telectroscope

Completion of a 100 year old engineering project finally happened a few days ago. The tunnel between New York and London, called the Telectroscope, allows residents of both cities to peer down the giant… [More]