Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Unrelated
Adverbranding
Seemingly irrelevant imagery used in ads to grab attention.
6.1
Trend score
Trend
What is the Unrelated Adverbranding trend?
Unrelated Adverbranding: Advertising no longer simply depicts a product: often, the item being sold isn’t even illustrated. Far-fetched imagery is now being used to lure people in and spark their curiosity, leaving them enthused and curious as to the creator’s identity, which in turn boosts brand appeal.
Trend themes
Themes within the Unrelated Adverbranding trend
Three behaviours holding the trend together01
Far-fetched Imagery in Advertising
Advertising is no longer depicting products, as far-fetched imagery is being used to lure people in and spark their curiosity.
02
Fashion Inspired by Superheroes and Dolls
Fashion designers are creating collections inspired by iconic superheroes and dolls, presenting outfits that will kill at costume parties.
03
Artistic Engineering Projects
Artists are completing engineering projects that capture the imagination of people, such as the Telectroscope which allows residents of different cities to see each other through a giant tunnel telescope.
Industry implications
What the Unrelated Adverbranding trend means for industry
Where the trend changes the playbookFor
Advertising
Ad agencies can experiment with using far-fetched imagery to make their ads more attention-grabbing.
For
Fashion
Fashion designers can look to iconic superheroes and dolls to create unique and appealing collections.
For
Art and Engineering
Artists and engineers can collaborate on imaginative projects such as the Telectroscope to create awe-inspiring installations.
Trend signals
Trend signals for Unrelated Adverbranding
Trend score 6.1 out of 10, from popularity 83%, activity 93%, freshness 8%.
Popularity83%
Activity93%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Unrelated Adverbranding trend
4 featured examples from May 6 to May 23, 2008CategoryArt & Design
Animal Hair Hats
Nagi Noda Creations
Fashion designers and accessory brands can tap into the trend of animal-inspired hair accessories to offer unique and fashionable products.
CategoryArt & Design
Real Life Barbies
Evelina Bratell's 1959 Doll Fashions
Incorporating innovative blown-up scale designs into the fashion industry, pushing the boundaries of traditional doll-inspired fashion.
CategoryArt & Design
Superhero Fashion (Follow Up)
Fantasy Exhibit at the Met
Fashion brands and designers can leverage superhero fashion trends to establish new product lines and reach new audiences.
CategoryArt & Design
Tunnel Telescope From NYC to London
Telectroscope
The Telectroscope project opens up opportunities for the telecommunication industry to explore new ways of connecting distant locations.
