Category
Art & Design
Sensory Packaging
Trend cluster
Category
Textile
Funscination
Bubble wrap shows the appeal of anything that invokes childhood memories.
4.0
Trend score
Trend
What is the Textile Funscination trend?
Textile Funscination: Although bubble wrap was invented for functional purposes, when it does arrive in our hands, we often can’t resist our temptation to play. Popping bubble wrap in adulthood, even in a serious office environment, points toward the continuation of textile fascination into our adulthood.
Trend themes
Themes within the Textile Funscination trend
Three behaviours holding the trend together01
Nostalgia
Products that remind adults of their childhood experiences are becoming popular, as seen in chocolate and digital bubble wrap.
02
Interactive Ads
Interactive ads that encourage customer involvement are becoming more prevalent, such as in anti-blemish and shiatsu massage posters.
03
Recyclable Materials
Products made out of recyclable materials are rising in popularity, as seen in the BubbleBody wedding dress and the Wineskin.
Industry implications
What the Textile Funscination trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industries can utilize nostalgia by incorporating childhood favorites into their products, such as chocolate bubble wrap.
For
Advertising and Marketing
The use of interactive ads has become more prevalent, as brands seek to involve customers directly in their campaigns.
For
Fashion and Design
Using recyclable materials can be a way for fashion designers to create unique and interesting pieces, while also being eco-friendly.
Trend signals
Trend signals for Textile Funscination
Trend score 4.0 out of 10, from popularity 50%, activity 63%, freshness 8%.
Popularity50%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Textile Funscination trend
6 featured examples from Jun 26, 2007 to Aug 19, 2008CategoryNaughty
Popping Fashion
BubbleBody Wedding Dress
The art industry can explore disruptive innovation by incorporating recyclable materials into their creations, appealing to eco-conscious consumers.
CategoryNaughty
Interactive Bubble Wrap Ads
Shiatsu Massage Poster
The marketing and advertising industry can leverage interactive advertising techniques to provide more engaging and impactful campaigns for their clients.
CategoryMarketing
Interactive Anti-Blemish Ads
Peel-Off Zits & Cellulite You Can Pop
Opportunities for skincare companies to create innovative anti-blemish products and engaging interactive advertising to increase brand awareness.
CategoryLifestyle
Digital Bubble Wrap
PutiPuti
The toy industry can benefit from embracing digital innovations to create toys that provide a sensory experience through sound and touch.
CategoryArt & Design
Bubble Wrap Calendar
A Pop a Day
Opportunity for companies to explore innovative and interactive product designs to engage consumers in the stationery and office supply market.
CategoryLifestyle
Bubble Wrap Bottle Skins
The Wineskin
The packaging industry can explore new ways to protect fragile goods during shipping and travel.
