Spoofvertising

Using comedy to stimulate positive brand association

Implications - Parodies have proven to be among the most popular forms of viral advertising. By poking fun at their own products, brands extend humor to their consumers, thus creating a positive emotional connection. This can either be done by spoofing the product itself or by engaging in comedic behaviors and featuring the brand.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
60,538 Total Clicks
Jan 08 - Oct 08
Hot
Marketing
Featured Examples
Viral TV Spoofs - 'Dwight Schrute' as Lucy Lawless as Xena: Warrior Princess
SCORE 6.7
Warm 23,902 Clicks Pub: Jun 22, 08
Viral TV Spoofs
'Dwight Schrute' as Lucy Lawless as Xena: Warrior Princess
The absolutely hilarious Rainn Wilson who plays Dwight Schrute on The Office has done a fun photo shoot with Entertainment Weekly as some of TV's most iconic characters. Photographed by Art Streiber,… [More]
Fashion ParAdies - James Corden As David Beckham For Armani
SCORE 6.2
Warm 20,065 Clicks Pub: May 23, 08
Fashion ParAdies
James Corden As David Beckham For Armani
Some pictures just beg to be parodied. After recently featuring a spoof of Lohan's recreation of Monroe's Last Sitting shoot, we bring you a parody of one of the most iconic underwear ads of the past year.… [More]
Living in a Store - Mark Malkoff Lives in IKEA
SCORE 5.6
Warm 5,571 Clicks Pub: Jan 16, 08
Living in a Store
Mark Malkoff Lives in IKEA
As a kid, I used to day dream about living inside a store. I'm not that crazy though, I didn't actually do it. Mark Malkoff, on the other hand, did. His NYC apartment was getting fumigated, so instead… [More]
Sumo Car Wash - Subaru Forester TV Spot
SCORE 5
Average 6,331 Clicks Pub: May 14, 08
Sumo Car Wash
Subaru Forester TV Spot
What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru's most hilarious TV spots to date! Just imagine Zoolander… [More]
Viral Political Parodies - Hillary Clinton is Fcking Obama
SCORE 5.3
Warm 4,669 Clicks Pub: Apr 3, 08
Viral Political Parodies
Hillary Clinton is Fcking Obama
Oh my God! This is so damn funny and cleverly edited. First we had Sarah Silverman fcking Matt Damon. Then we had Jimmy Kimmel fcking Ben Affleck. Now it's Hillary's turn to fck Obama! The parody was… [More]
Related Examples
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