Trend cluster
Category

Ecochens

Environmentally friendly attributes are in demand for every area of the home.

Edible TablewareGreywater Recycling Kitchen SinkEdible DishesFuturistic Eco Kitchen

Trend

What is the Ecochens trend?

Ecochens: Consumer awareness for organic and sustainable food is at an all time high, and as a result many people are seeking ways in which to supplement these lifestyle choices. People who buy foods that are in line with ‘green’ values enjoy the consistency of storing, preparing and dining in equally eco-friendly kitchens.

Trend themes

Themes within the Ecochens trend

Three behaviours holding the trend together
01

Eco-Friendly Kitchens

People seek ways to supplement a sustainable lifestyle with eco-friendly kitchens and accessories, thus promoting the circular use of resources.

02

Eco-Friendly Appliances

The demand for eco-friendly and sustainable appliances continues to grow as people seek to reduce their carbon footprint and promote a greener planet.

03

Edible Cutlery and Tableware

As people become more mindful of waste and sustainability, the trend towards edible cutlery and biodegradable tableware becomes increasingly popular.

Industry implications

What the Ecochens trend means for industry

Where the trend changes the playbook
For

Home Appliance Industry

Manufacturers of home appliances can explore the development of eco-friendly and sustainable products to cater to the growing consumer demand for an environmentally-friendly lifestyle.

For

Food and Beverage Industry

The food and beverage industry can benefit from promoting the use of edible cutlery and tableware, thus reducing waste and promoting a more sustainable approach to dining.

For

Sustainable Materials Industry

The growing demand for sustainable materials for eco-friendly products, including home appliances and edible cutlery and tableware, creates opportunities for innovation and growth within the sustainable materials industry.

Trend signals

Trend signals for Ecochens

Trend score 4.5 out of 10, from popularity 65%, activity 61%, freshness 8%.

Popularity65%
Activity61%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific