Category
Tech
Delegated Interfaces
Trend cluster
Category
Strangership
The internet is revolutionizing the way people help each other.
2.9
Trend score
Trend
What is the Strangership trend?
Strangership: The internet has created a sense of community among global strangers, and people are incredibly open to the idea of helping others in their endeavors. The concept of ‘lost and found’ and ride sharing are just two examples of the willingness people show to collaborate and aid complete strangers.
Trend themes
Themes within the Strangership trend
Three behaviours holding the trend together01
Crowdsourcing
People are increasingly open to helping others, from naming babies to naming products.
02
Lost and found 2.0
Websites and platforms are using the internet and photos to help reunite lost items with their owners.
03
Virtual swap meets
Online communities are facilitating the exchange of goods, from clothing to cosmetics.
Industry implications
What the Strangership trend means for industry
Where the trend changes the playbookFor
Social media
Platforms like Facebook and Twitter can be used for crowdsourcing and gathering customer feedback.
For
E-commerce
Businesses can use virtual swap meets and online marketplaces to offer more options to their customers.
For
Lost and found services
Startups can use technology to create more efficient and effective lost and found services.
Trend signals
Trend signals for Strangership
Trend score 2.9 out of 10, from popularity 45%, activity 35%, freshness 8%.
Popularity45%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Strangership trend
7 featured examples from Nov 30, 2006 to Oct 13, 2008CategoryFashion
Trading Clothes with Strangers
SwapStyle.com
The fashion industry can maximize this opportunity by developing strategic partnerships to create online fashion swapping sites that cater to fashion-conscious individuals seeking…
CategoryPop Culture
Website Reunites Missing Gloves
OneColdHand
The fashion industry can look into alternative glove materials that can withstand wear and tear, or explore unique designs that minimize the likelihood of gloves being lost in the…
CategoryTech
Lost & Found 2.0 Part II
Orphan Pictures Helps You Find Your Lost Camera
Disruptive innovation opportunity: Integrate lost and found functionalities into e-commerce platforms to simplify the process of recovering lost items.
CategoryPop Culture
Gift Exchanges With Strangers
The Freecycle Network
E-commerce platforms can create an opportunity to establish online exchange communities that promote a circular economy while facilitating trade and social interaction.
CategoryPop Culture
Letting Strangers Name Your Child
Smart-Sourcing Baby Names
Expectant parents can utilize social media platforms to engage with a broader community of parents and obtain unique and creative baby name options.
CategoryPop Culture
YouTube Helping Police Crack Cases
Law enforcement agencies can leverage technology and online platforms to improve their investigative capabilities.
CategoryPop Culture
Collaborative Online Product Naming
NameThis.com
Crowdsourced product naming solutions such as NameThis.com offer an innovative way for marketing and advertising professionals to involve their target audience in the branding pro…
