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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,035 more


To stand out in a sea of ad ubiquity, interaction becomes critical

Implications - Engaging consumers in a media-drenched society is incredibly difficult. One proven way to get customer attention is to engage directly in activity — if you can stop them. As real-life customer service representatives are replaced by automated web services, interactivity is more important than ever.
12 Featured, 15 Examples:
235,837 Total Clicks
Date Range:
Apr 08 — Oct 08
Consumer Insight Topics:

Featured Examples

Interactive Retro Flashbacks
Interactive Retro Flashbacks
Yearbook Yourself
It's discoveries like Yearbook Yourself that get me really excited to be a Trend Hunter! The website,, takes you back through the decades and transforms you into the stereotypical… MORE
play_circle_filled Interactive Store Windows
Interactive Store Windows
Diesel Milan Display is Very Big Brother
Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive… MORE
Interactive Animal Posters
Interactive Animal Posters
San Fransisco Zoo Ads
The San Fransisco Zoo has gotten the citizens of San Fran involved with their advertising campaign. Marketers kill for this kind of involvement. The success of the campaign shows how well people respond… MORE
Interactive Bus Stop Ads
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… MORE
Interactive Dark Knight Promotions
Interactive Dark Knight Promotions
Fight for Gotham City Ad Campaign
Verizon wireless and Nokia have created an interactive web site to promote The Dark Knight movie and its merchandise. However, the coolest thing about this promotional site is that you can play a virtual… MORE
Fashion Buying Technology
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
While a lot of people still don't know it, Ralph Lauren is a fashion house that is really ahead of the curve, when it comes to integrating technology with fashion and shopping, as well as in the range… MORE
play_circle_filled Interactive Awesome
Interactive Awesome
The Twix 'Get the Girl' Choose Your Own Adventure
In one of the best examples of interactive advertising, the Twix 'Get the Girl' campaign lets you choose your own adventure. Although some might not appreciate the underlying goal of deception, the interactive… MORE
play_circle_filled Interactive Virtual Beer
Interactive Virtual Beer
The iPint for iPhones
Carling has created an interactive, virtual iPhone application to promote their own beer brand. By downloading a special program for the iPhone via iTunes, one can create a virtual version of a delicious… MORE
play_circle_filled Interactive 3D Tourist Info
Interactive 3D Tourist Info
Helsinki CityWall
Most city tourist information is boring, two-dimensional and not interactive at all; the CityWall in Helsinki, however, is a notable exception to this rule. The CityWall is a giant multi-touch interactive… MORE
play_circle_filled Interactive Home Building Show
Interactive Home Building Show
DIY Blog Cabin
Blog Cabin is a show on the DIY Network that lets bloggers directly influence the design and construction of a vacation home. The home building TV show lets its viewers engage in the construction of… MORE
play_circle_filled Interactive Movie Theatres
Interactive Movie Theatres
M.A.S.T. Novabell
The M.A.S.T. art installation, commissioned by Novabell, is a design by Italian artist Joe Velluto. The Transitive Sensory Living Module consists of many areas for viewers to watch the film as they are… MORE
Interactive Virtual Cinemas
Interactive Virtual Cinemas
How do you decide who gets the arm rest? This question was the basis for, an online game inspired by the brutal 'sport' spurred by dumbfounded cinema goers. was commissioned… MORE

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