Category
Lifestyle
Assisted Choices
Trend cluster
Category
Constinteraction
To stand out in a sea of ad ubiquity, interaction becomes critical.
5.0
Trend score
Trend
What is the Constinteraction trend?
Constinteraction: Engaging consumers in a media-drenched society is incredibly difficult. One proven way to get customer attention is to engage directly in activity — if you can stop them. As real-life customer service representatives are replaced by automated web services, interactivity is more important than ever.
Trend themes
Themes within the Constinteraction trend
Three behaviours holding the trend together01
Increased Interactivity
Advertisers are resorting to interactive measures to grab consumer attention, as the replacement of human customer service reps with automated web services increases.
02
Incorporation of Technology in Fashion
Fashion houses are incorporating technology, such as QR codes and interactive windows, into fashion and shopping to increase engagement with customers.
03
Interactive Virtual Experiences
Virtual experiences, such as virtual beers or interactive movie theaters, are allowing participants to alter the way they understand their surroundings and senses, providing an opportunity for creative innovation.
Industry implications
What the Constinteraction trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The use of interactive and technological measures in advertising creates an opportunity for increased consumer engagement and attention.
For
Fashion and Retail
Technology has become a fundamental component in the fashion industry, providing an opportunity for increased customer interaction and engagement.
For
Tourism and Travel
Interactive displays, such as the CityWall, have the power to engage and inform tourists in a more immersive and interactive way, providing opportunities in the tourism industry for innovative experiences.
Trend signals
Trend signals for Constinteraction
Trend score 5.0 out of 10, from popularity 68%, activity 74%, freshness 8%.
Popularity68%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Constinteraction trend
10 featured examples from May 5 to Oct 12, 2008CategoryUnique
Interactive Retro Flashbacks
Yearbook Yourself
The fashion industry can capitalize on the nostalgia and retro theme by incorporating vintage-inspired designs and marketing campaigns.
CategoryArt & Design
Interactive Store Windows
Diesel Milan Display is Very Big Brother
Interactive store windows can be used by retailers to create engaging experiences for shoppers, and increase foot traffic and sales.
CategoryEco
Interactive Animal Posters
San Fransisco Zoo Ads
The success of the San Francisco Zoo's interactive campaign suggests opportunities for innovative advertising strategies.
CategoryMarketing
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
Fashion retailers can leverage technology to create innovative and interactive shopping experiences for customers.
CategoryPop Culture
Interactive Dark Knight Promotions
Fight for Gotham City Ad Campaign
Using interactive promotions for movies and merchandise can help engage audiences, build hype, and generate buzz before a release or event.
CategoryTech
Interactive Virtual Beer
The iPint for iPhones
Opportunity for beverage companies to leverage virtual reality and augmented reality to engage consumers in unique ways.
CategoryWorld
Interactive 3D Tourist Info
Helsinki CityWall
Tourist information centers and kiosks can leverage interactive and engaging displays to attract and retain tourists.
CategoryArt & Design
Interactive Home Building Show
DIY Blog Cabin
Home improvement industry could incorporate interactive elements that enable consumers to participate in the design and construction of their dream homes.
CategoryTech
Interactive Virtual Cinemas
ElbowWars.com
The advertising industry can leverage interactive gaming experiences to create more memorable and immersive campaigns.
CategoryArt & Design
Interactive Movie Theatres
M.A.S.T. Novabell
The M.A.S.T.
