Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Change
Social good is increasingly powered by crowdsourced campaigns.
3.2
Trend score
Trend
What is the Crowdsourced Change trend?
Crowdsourced Change: What one person can do, many can do better—this is the idea behind crowdsourced social good initiatives, in which non-profits are seeking help for their causes via collaborative and social networks. By building an army of do-gooders through crowdsourcing initiatives, traditional social causes can be magnified; rather than simply asking people for donations and the like, these initiatives, instead, ask consumers to “come together” to do their part.
Trend themes
Themes within the Crowdsourced Change trend
Three behaviours holding the trend together01
Crowdsourcing
Crowdsourcing campaigns make it possible to build an army of do-gooders to magnify social causes and reach more people.
02
Collaborative Creation
Events that bring together a variety of people with different skills like Good for Nothing participants solve issues faster and can collaborate optimally to bring social changes.
03
Micro-Crowdsourced Fundraising
Platforms like Ten in Three combine traditional motivators behind giving with new knowledge and technology to raise funds for social and charity work in a short time.
Industry implications
What the Crowdsourced Change trend means for industry
Where the trend changes the playbookFor
Social Impact
Industries that seek to create positive change in society and promote social good can reference the powerful effects of crowdsourcing and micro-crowdsourced fundraising to reach more people and make more significant impacts.
For
Non-profit
Non-profit organizations can take inspiration from the collaborative workspace like The Hub Network and utilize it to incubate ideas and create more significant impacts for social good.
For
Microfinance
Microfinance organizations like FINCA use disruptive ideas like providing loans without collateral to help small-scale entrepreneurs and benefit poor individuals, thereby breaking the cycle of poverty.
Trend signals
Trend signals for Crowdsourced Change
Trend score 3.2 out of 10, from popularity 53%, activity 36%, freshness 8%.
Popularity53%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Crowdsourced Change trend
6 featured examples from Mar 21 to Jun 10, 2011CategorySocial Good
Heroic Crowdsourced Art Auctions
Skeletor Saves is a Charitable Collection of He-Man Artwork
Disruptive innovation opportunity: Utilize crowdsourcing platforms to revolutionize the art industry and connect artists with a wider audience.
CategorySocial Good
Micro-Crowdsourced Fundraising
This 'How to Build a School in 3 Hours' Video is Sure to Inspire
The non-profit sector can benefit greatly from micro-crowdsourced fundraising and social fundraising platforms, allowing them to reach a wider audience and engage more people in t…
CategorySocial Good
Social Innovation Habitats
The Hub Network Helps to Incubate Ideas for Change Around the World
Disruptive innovation opportunity: Design co-working spaces that cater specifically to social innovators, providing them with the necessary resources and support to bring about so…
CategorySocial Good
Collaborative Creation Gigs
Good for Nothing Brings People Together for Fast-Track 'Doing'
Potential for disruptive innovation in zero-emission logistics organizations and sustainable transportation solutions.
CategorySocial Good
Crowdsourcing Environmental Good
EcoApprentice Matches Problem Projects With Problem-Solvers
EcoApprentice creates opportunities for colleges and universities to promote real-world learning experiences and foster environmental problem-solving.
CategorySocial Good
Global Microfinance Networks
FINCA Provides Financial Services to Low-Income Entrepreneurs
The microfinance industry offers opportunities for financial institutions to develop innovative products and services catered to low-income entrepreneurs.
