Category
Tech
Automated Upkeep
2.5
Trend score
Trend
What is the Travel Tech trend?
Travel Tech: Physical interaction is now often left out of the human communication equation due to the increased use of virtual exchange. This concept has even extended to tourism, an area where the need for a human tour guide has become often unnecessary. With tourist-focused apps and digital maps that are accessible anywhere, traveling consumers can now customize their own itinerary and figure out where to go based on their own personal needs.
Trend themes
Themes within the Travel Tech trend
Three behaviours holding the trend together01
Virtual Tour Guides
Consumers can now customize their own itinerary and figure out where to go based on their own personal needs due to tourists app and digital maps.
02
Intelligent City Guides
NaviQ digital city guide offers consumers real-time interaction with local people, weather updates, public transportation routes, maps and other local guides information.
03
Smart Interactive Hotel Tablets
With Mondrian iPads and other hotel interactive service tablets, guests now have control over all hotel services, from reservation, housekeeping, transportation to gaming and entertainment.
Industry implications
What the Travel Tech trend means for industry
Where the trend changes the playbookFor
Tourism
Companies can develop their own virtual, intelligent and smart controls to assist and give real-time information to customers during their visits.
For
Technology
New businesses can leverage digital technology to create virtual and personalized travel assistance options for customers.
For
Hospitality
Hotels can implement digital devices that offer smart interactive room service controls to tailor guests' experiences.
Trend signals
Trend signals for Travel Tech
Trend score 2.5 out of 10, from popularity 31%, activity 37%, freshness 8%.
Popularity31%
Activity37%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Travel Tech trend
4 featured examples from Feb 16, 2010 to May 18, 2011CategoryWorld
Tourism Tablets
The Mondrian Hotel iPads are Placed in Every Room to Simplify Guest Experience
Hotels should consider investing in in-room tablets to offer guests an extra level of convenience and luxury.
CategoryTech
Life-Size Digital Tour Guides
The Mei-Chan 3D Guide Helps Navigate With "Human" Interaction
The tourism and hospitality industry can benefit from adopting life-size digital tour guides to enhance the visitor experience and provide personalized assistance.
CategoryUnique
Flying Robot Tour Guides
Friendly 3D Exclamation Marks Lead Guests and Give Information
The tourism and hospitality industry can utilize flying robot tour guides to create personalized, immersive experiences for customers.
CategoryWorld
Bus Stop Tour Guides
The 'NaviQ' Digital City Guide Will Help You if You're Lost
Digital city guides will be especially appealing to the tourism industry
