Digital gadgets replace the need for human tour guides
Implications - Physical interaction is now often left out of the human communication equation due to the increased use of virtual exchange. This concept has even extended to tourism, an area where the need for a human tour guide has become often unnecessary. With tourist-focused apps and digital maps that are accessible anywhere, traveling consumers can now customize their own itinerary and figure out where to go based on their own personal needs.
Trend Themes
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Virtual Tour Guides — Consumers can now customize their own itinerary and figure out where to go based on their own personal needs due to tourists app and digital maps.
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Intelligent City Guides — NaviQ digital city guide offers consumers real-time interaction with local people, weather updates, public transportation routes, maps and other local guides information.
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Smart Interactive Hotel Tablets — With Mondrian iPads and other hotel interactive service tablets, guests now have control over all hotel services, from reservation, housekeeping, transportation to gaming and entertainment.
Industry Implications
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Tourism — Companies can develop their own virtual, intelligent and smart controls to assist and give real-time information to customers during their visits.
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Technology — New businesses can leverage digital technology to create virtual and personalized travel assistance options for customers.
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Hospitality — Hotels can implement digital devices that offer smart interactive room service controls to tailor guests' experiences.
