Let's admit it, being lost as a tourist is an uncomfortable experience. With the NaviQ digital city guide, however, there's no longer a need to worry about getting lost.
The NaviQ digital city guide is a genius idea from designers Yana Tzanov, Elisa Makela, Rebecca Lyon and Chris Langer. This bus stop-like screen holds a host of information about its city, from maps and weather forecasts to local news and public transportation routes.
Implications - Consumers have now become reliant on modern conveniences and expect it from their products. Corporations looking to differentiate themselves from their peers may consider making their wares more convenient than their competitions' products.