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Creative Alcobranding

Booze bottles attain unique packaging makeovers

Implications - Although the appeal of alcohol is generally widespread, companies in the liquor industry are still continuously looking for ways to further advertise their boozy beverages. Considering the population’s interest in new and exciting products, making over the packaging of classic well-known spirits assuredly caters to those who enjoy alcohol familiarity, but could use a refreshing change in its outlook.
Trend Themes
1. Interactive Packaging - Using innovative packaging concepts such as peelable, textured, and vibrant graphics, alcohol brands are creating immersive experiences that engage consumers on multiple sensory levels.
2. Novelty Branding - Alcohol companies are opting for humorous, playful and even quirky branding concepts that stand out in a saturated market and make their product more memorable.
3. Luxury and Premiumization - Alcohol brands are capitalizing on the trend towards more upscale experiences by creating premium packaging that emphasizes exclusivity and luxury.
Industry Implications
1. Packaging - Companies in the packaging industry can capitalize on the shift towards personalized, sensory-based experiences by offering innovative, interactive packaging solutions that help brands stand out.
2. Branding and Marketing - Agencies specializing in branding and marketing can help alcohol brands create memorable, novelty concepts that resonate with consumers and drive sales.
3. Luxury and Premium Goods - Businesses in the luxury and premium goods sector can leverage the trend towards upscale experiences by offering high-end products that cater to consumers' desire for luxury, exclusivity, and premiumization.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 76 Examples:
1,741,446 Total Clicks
Date Range:
Dec 10 — Jun 11
Trending:
Warm

Featured Examples

Peelable Booze Bottles
Peelable Booze Bottles
Unwrap the Fruity Flavors of the New Smirnoff Caipiroska Bottles
To launch the new flavors of Smirnoff Caipiroska, this popular Brazilian booze brand created an extraordinary packaging concept that is both fun and delightful. The fruity flavors being featured by the… MORE
Sommelier Booze Branding
Sommelier Booze Branding
Pictogram Wine Bottles Pair Your Seafood with Your Sauvignon
Many non-connoisseurs -- myself included -- shop for vino based on its packaging, so it's helpful to see these Pictogram Wine Bottles illustrating the not-so-obvious. Designed by a German student by the… MORE
Quirky Quacking Branding
Quirky Quacking Branding
Cute Lucky Duck Wine Labels Are Made for Casual Drinkers
Not many people have to be reminded of liquor's lighthearted side, with Lucky Duck Wine labels taking the playfulness of bottled booze beverages a step further. Featuring the brand's mallard mascot, each… MORE
Bedazzled Liquor Bottles
Bedazzled Liquor Bottles
Limited Edition Bombay Sapphire is Adorned in 10,000 Crystals
A very exclusive booze bottle has just come out for the holidays, so special that there are only four being offered. These Limited Edition Bombay Sapphire bottles are exquisitely adorned in an all-over… MORE
Bumbling Booze Branding
Bumbling Booze Branding
Jack Daniel's Tennessee Honey Creates a Buzz
Jack Daniel's Tennessee Honey comes with a new packaging that really creates some buzz about the branding. The new Honey Liqueur really captures the essence of the product in its design. What better… MORE
Elegant Ebony Beer Branding
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
Beer may not always incite thoughts of classy consumption, but the image associated with Monteith's Single Source Lager has a distinctively dignified character. Branding for the upmarket booze label was… MORE
Novel Booze Branding
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
I admit that I have not read Moby Dick; however, Captain Ahab Lager packaging was designed to bring the drinker into the book with this fictitious draft branding. Based on the Herman Melville story, this… MORE
Premixed Whiskey Cocktails
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
Whiskey connoisseurs will be excited to know that their favorite mixers will be hitting the store shelves in March 2011 with the new line of Jack Daniel's Ready-to-Drink beverages. Three whiskey-mixed… MORE
Multifaceted Booze Bottles
Multifaceted Booze Bottles
The Cav Con Absolut Glimmer Design is Dazzlingly Dapper
The Cav Con Absolut Glimmer bottle is one of many tricked-out Absolut bottles. Regardless, Cav Con sets their work apart from the flock with this fabulous design featuring facets of delicate glass. The… MORE
Cartoon Booze Branding
Cartoon Booze Branding
The Spanish White Guerrilla Labels Feature Quirky Characters
The labels on the Spanish White Guerrilla wine bottles feature quirky cartoon characters designed by Brosmind Studio. These labels give a playful charm and humorous attitude to the white wine collection.… MORE
play_circle_filled Mason Jar Merchandising
Mason Jar Merchandising
Ole Smoky Tennesee Moonshine Comes in a Screw-Top Glass
Everything about Ole Smoky Tennesee Moonshine screams Old West, from its packaging, logo, and branding to its production and the design of its brewery. Inspired by the generational tradition of whiskey… MORE
Collaborated Luxury Booze
Collaborated Luxury Booze
Christian Lacroix and Chivas Launch the Chivas Regal 18YO
Available in November, the latest installment of the Lacroix and Chivas partnership comes together as the Chivas Regal 18YO. With delicate metallic detail reminiscent of the previous edition, the Chivas… MORE

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