Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Sun
A variety of UV-blocking products appeal to sun-smart consumers.
3.0
Trend score
Trend
What is the Anti-Sun trend?
Anti-Sun: Western society has deemed it beautiful to have a golden tan, but more consumers are taking heed of the warnings provided by researchers in regards to sunbathing. Rather than stopping at traditional sunscreen, however, these health-conscious individuals are looking to other sun-smart products, which range from apparel to accessories and even cars. It seems that, when it comes to cancer risk, beauty just isn’t worth the cost.
Trend themes
Themes within the Anti-Sun trend
Three behaviours holding the trend together01
Rising consumer awareness about sun damage
Consumers are becoming more conscious about the harmful effects of sun damage, driving demand for innovative sun protection products.
02
Growth of the sun protection industry
The sun protection industry is expanding as consumers invest in products that protect them from harmful UV rays.
03
Innovation in sun protection products
New sun protection products, such as jewelry, clothing, and wipes, are emerging in the market, presenting opportunities for companies to offer innovative and trendy solutions.
Industry implications
What the Anti-Sun trend means for industry
Where the trend changes the playbookFor
Beauty and personal care
The beauty and personal care industry is responding to consumer demand for sun protection products and is creating new products that are convenient and luxurious.
For
Fashion
The fashion industry is offering trendy and fashionable sun protection clothing options to consumers who want to protect themselves from harmful rays while looking stylish.
For
Automotive
The automotive industry is exploring new designs and technologies that protect drivers and passengers from harmful UV radiation, such as polarized windows and protective coatings.
Trend signals
Trend signals for Anti-Sun
Trend score 3.0 out of 10, from popularity 41%, activity 40%, freshness 8%.
Popularity41%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Anti-Sun trend
6 featured examples from May 30, 2010 to Jun 3, 2011CategoryLifestyle
Cancer-Preventing Fashion
Mott 50's Clothing Offers Sun Protection and Style
Fashion brands can explore the possibilities of designing fashionable clothing that offers sun protection to appeal to health-conscious consumers.
CategoryFashion
UV Ray Rings
'Marcus' from Julien Bergignat Monitors the Effects of the Sun on Your Skin
Opportunity for jewelry manufacturers to create fashionable pieces that merge technology for health monitoring purposes.
CategoryFashion
Sunburn Bracelets
The UV SunSense Tells You When to Reapply Sunscreen
Smart wearables integrating with sun protectors are disrupting the fashion industry by offering stylish and practical solutions for skin protection while under the sun.
CategoryAutos
Sun-Shielding Pod Cars
The Kalos Concept Car is Designed for a World With No Ozone
The automotive industry can explore the development of electric vehicles that can withstand extreme solar radiation and offer off-road capabilities.
CategoryLifestyle
Sun-Blocking Wipes
Tocca SPF 30+ Sunscreen Towelettes are a New Way to Beat the Heat
Tocca's sunscreen towelettes cater towards the beauty and personal care industry, offering a unique and convenient way to apply SPF protection.
CategoryUnique
Puppy Sun Protectors
The PlayaPup UV Shirt Keeps Your Canine Safe from Harmful Rays
Products aimed at pet protection against the sun, like the Playapup UV Shirt, will continue to drive the pet products industry.
