Category
Tech
Automated Upkeep
Trend cluster
Category
Mobile
Work
Traveling workspaces help commuters get the most out of their days.
4.4
Trend score
Trend
What is the Mobile Work trend?
Mobile Work: It seems that a person’s time today is worth so much more than it was worth a decade ago. Commuters anxious to make every minute count now have the option of portable workspaces—buses and cars that incorporate desks, Wi-Fi and more. Even school buses are being transformed to allow students to study while on-the-go. As populations grow, requiring more people to commute, these mobile workstations will certainly appeal to efficiency-minded consumers.
Trend themes
Themes within the Mobile Work trend
Three behaviours holding the trend together01
Mobile Workspaces
Commuters want to maximize their time, whether working or studying, and portable workspaces, such as buses, limousines, and school buses, are providing commuters with new opportunities to increase productivity.
02
Luxury Mobile Transport
Companies such as Willer Express and Russia's private auto companies are taking transportation to the next level by providing extravagant buses and limousines with state of the art technology, luxurious interior design, and multimedia devices.
03
Innovative Mobile Meeting Spaces
Mobile home trailers such as the Parallax office trailer are redefining the concept of mobile spaces. Traveling meeting rooms and innovative conference spaces provide companies with an opportunity to improve work approaches and experiences.
Industry implications
What the Mobile Work trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry is expanding by creating sustainable and luxurious modes of transportation to meet different consumers' needs by providing state of the art technology, environmentally friendly options, and comfort.
For
Technology Industry
The technology industry is providing innovative solutions to meet growing demand for mobility and increased productivity while traveling, such as Wi-Fi-enabled school buses, mobile workspaces, and mobile meeting spaces.
For
Design Industry
The design industry is contributing to the changing landscape of mobile spaces by creating interior designs and innovative mobile meeting spaces that meet differing company and consumer needs.
Trend signals
Trend signals for Mobile Work
Trend score 4.4 out of 10, from popularity 63%, activity 61%, freshness 8%.
Popularity63%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mobile Work trend
6 featured examples from Nov 25, 2009 to Apr 25, 2011CategoryAutos
Offices on Wheels
The Brabus iBusiness Mercedes Benz 3D Viano is a Multimedia Driving Machine
The automotive industry can explore the integration of high-end entertainment systems to enhance the driving experience.
CategoryAutos
Mobile Home Meeting Rooms
The Parallax Office Trailer Acts As the Company's Conference Room
Architecture and design firms can create unique, retro office spaces and mobile trailers to offer a modern take on traditional work environments.
CategoryAutos
Lavish Luxury Buses
Japanese Bus Line Willer Express Takes It to the Next Level
The transportation industry can explore opportunities to introduce luxury bus services with enhanced features and comfort.
CategoryAutos
$474,130 Executive Escalades
The Cadillac Escalade ESV XXXL is the Ultimate VIP Limousine
Disruptive innovation opportunity: Introducing subscription-based luxury vehicle ownership models that provide access to a fleet of premium vehicles for a fixed monthly fee.
CategoryAutos
Traveling Workspaces
The Office Bus Lets You Take Advantage of the Commute
Exploring new modes of transportation that prioritize sustainability and provide value-added services for commuters.
CategorySocial Good
Wi-Fi School Buses
Arizona Turns a Bus Route into Study Hall on Wheels
Opportunity for schools and educational institutions to implement Wi-Fi-enabled school buses as part of their transportation services.
