Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Social Media
Academics
Networking tools make learning an integrated experience.
2.7
Trend score
Trend
What is the Social Media Academics trend?
Social Media Academics: Going beyond today’s teaching tech is social media aimed at the classroom. From virtual internships to Twitter scholarships, social media tools and sites applied to education appeal to the modern day student—and teacher—who requires more than just a textbook or computer. This person is used to a constant stream of information, especially from peers, and as such, demands more integrated and interactive academic tools.
Trend themes
Themes within the Social Media Academics trend
Three behaviours holding the trend together01
Social Media Integration
The integration of social media tools and sites into the classroom setting is experiencing increasing demand, as students require more interactive academic tools.
02
Virtual Learning Environments
The use of virtual learning environments such as immersive learning environments and live video social networking are changing the way education can be delivered and how students can connect with their peers.
03
Affordable Learning Materials
Companies and platforms are providing more affordable alternatives to traditional textbooks, increasing accessibility to education for all.
Industry implications
What the Social Media Academics trend means for industry
Where the trend changes the playbookFor
Edtech
Companies that develop and utilize technology and innovative learning models to provide accessible and affordable education to students.
For
Social Media
Social media sites and tools can be leveraged as an integrated and interactive means of learning and engagement in the academic setting.
For
Online Retail
Online bookstores and other platforms enable students to access affordable and comprehensive price comparisons for learning materials.
Trend signals
Trend signals for Social Media Academics
Trend score 2.7 out of 10, from popularity 34%, activity 38%, freshness 8%.
Popularity34%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Media Academics trend
7 featured examples from Oct 1, 2010 to May 12, 2011CategorySocial Good
Tuitionless Ivy League Education
Open Culture Brings Classes to Your Desktop for Free
Disruptive innovation opportunity: Creating and improving technology platforms that enable online learning and enhance the accessibility and quality of educational resources.
CategorySocial Good
Blog-Subsidized Studies (UPDATE)
$10,000 Granted for the 4th 'Blogging Scholarship' Award
Opportunity for educational institutions to support and foster student bloggers through scholarships, thereby promoting creativity and innovation in their institutions.
CategoryTech
Live Webcam Networking
ViDoBounce Offers Students an Easy Way to Meet People Around the World
ViDoBounce is disrupting traditional social networking platforms by offering users live video social networking features.
CategorySocial Good
Virtual Internships
Toolwire Learning Environments Boast the First-Ever Online Interns
The use of immersive learning environments in virtual internships presents a disruptive innovation opportunity for the education technology industry.
CategoryPop Culture
Academic Check-In Badges
Foursquare for Universities Program Now Availabe at All Global Campuses
Foursquare for Universities program provides a new tool for universities to engage with students and enhance the campus experience.
CategorySocial Good
Affordable Education Sites
BookAse Sells Students Textbooks at a Lower Price
Disruptive innovation opportunity: Combine the convenience of online bookstores with BookAse's price comparison tool to create a one-stop-shop for affordable textbook purchasing.
CategorySocial Good
Twitterific Cash Scholarships
KFC Giveaway of $20,000 to the Best High School Tweeter
Fast food chains like KFC are exploring creative ways to use social media marketing to engage with younger customers and promote their brand.
