Immersive music videos, virtual reality fashion shows and touchscreen eatery menus are just a few of the top November 2015 interactive ideas that can be carried forward. Now that social media has made it so easy for brands to interact directly with fans, consumers expect, rather than hope, to be engaged in conversation.
Some of the most unusual ways brands are opening up dialogues include Chicken Treat letting an actual chicken take over a Twitter account, beer brand Staropramen creating a typewriter-controlled draught and Zeze Biscuits using a stoplight to deliver compliments to passersby.
Virtual reality is a powerful tool for marketing, but North Face put together a humorous campaign that shows it is certainly not the be-all and end-all when it comes to interactivity. The 'Sudden Exploration' North Face stunt began by simulating a dogsledding experience, and while people were distracted by the immersive world, they were launched into a race with a real team of dogs.
Top 95 Interactive Ideas in November
92
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
91
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
90
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
89
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
88
Mood-Matching T-Shirts
Uniqlo's UMood Technology Uses Neuroscience To Help You Dress For Your Mood
87
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
86
Giant Iced Tea Pitchers
Lipton's 'Be More Tea' Festival Broke a World Record for Largest Iced Tea
85
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
84
Gourmet Chef-Crafted Burgers
These New Burger Options Can Be Customized by the Customer
83
Heat-Sensitive Retail Mirrors
The Smart Mirrors Show Off Uniqlo's Heattech Thermal Line in Action
82
Charitable Coat Donations
Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
81
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
80
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
79
Interactive Social Photos
These Creative Ads Have Viewers Tap to Like a Photo and Add a Heart
78
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
77
Social Shelving Campaigns
This Inventive Instagram Idea Cleverly Uses the Photo Grid
76
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
75
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
74
Digital Basketball Exhibits
Sports and Art Collide at Nike's Museum 23 Tokyo Installation
73
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
72
80s Film Cafes
Pepsi Recreated an 80s Cafe Experience for Back to the Future Day
71
Digitized Immersive Offices
This Office Provides a Hands-On Brand Experiences Center
70
Technology-Testing Events
Microsoft's Device Night Invites People to Eat, Drink & Try New Products
69
Interactive Retirement Commercials
This Retirement Ad Lets Viewers See Potential Futures for 2045
68
Complimentary Traffic Lights
This Campaign Encourages Pedestrians to Give Compliments to Others
67
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
66
Healthy Canned Soup Campaigns
'Healthy Request' is a Customer-Focused Campaign from Campbell's
65
Charitable URL Shorteners
'Hope.ly' is a Link Shortener That Drives Donations to the Red Cross
64
Drive-Thru Video Screens
This Company Now Offers Interactive Video Communication with Its Baristas
63
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
62
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
61
Cannon Ball Liquor Stunts
Captain Morgan Will Celebrate 'Cannon Blast' with a Human Cannon Ball
60
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
59
Charitable Cat Deliveries (UPDATE)
UberKITTENS Encourages People to Adopt Kittens After a Playtime
58
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
57
Social Tree-Planting Initiatives
100% Cork Makes It Possible to Plant a Tree with a Facebook Like
56
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
55
Outdoor Ad-Testing Campaigns
This Campaign Highlights the Problems of Digital Engagement Ads
54
Rewarding Activity Trackers
This Retail Chain Rewards Healthy Habits with Store Discounts
53
Mobile Fast Food Ads
These Wendy's Ads on Facebook Will Show How The Brand's Burgers are Made
52
Appreciative Oatmeal Campaigns
This Company is Celebrating National Oatmeal Day in a Big Way
51
Pinboard Gardening Campaigns
'Grow Your Own Way' Highlights Winning Ideas on Pinterest
50
Photo-Sharing Fashion Editorials
Burberry's Newest Ads Were Shot by Mario Testino Live on Snapchat
49
360-Degree Airplane Viewers
The Virgin America Airbus 320 Can Be Seen Using Google Street View
48
Social Novel Campaigns
'Heyharryheymatilda' on Instagram Uses Social Media Storytelling
47
Flattering Traffic Campaigns
This Experiential Advertising Initiative Pays Pedestrians Compliments
46
Crowdsourced Beer Campaigns
Carlsberg Celebrates Sustainability with 'Cheers to Green' Initiative
45
Gaming Console Anniversaries
PlayStation's #20YearsofPlay Campaign Looks Back Fondly
44
Multimedia Business Cards
MOO's New Business Cards Generate Astounding First Impressions
43
Beer-Pouring Typewriters
Czech Beer Brand Staropramen Created the First Type-Controlled Draught
42
Cultural Cat Festivals
Montreal is Hosting Its First-Ever Festival for Cats and Their Owners
41
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
40
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
39
Global Meetup Campaigns
Instagram's 'InstaMeet' Encourages Communities to Come Together Offline
38
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
37
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
36
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
35
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
34
Adventurous Emoji Videos
This Carly Rae Jepsen Video Lets Viewers Choose Their Own Adventure
33
Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More
32
Anti-Busyness Campaigns
This JetBlue Campaign Asks: "Are You Humankinda?"
31
Social Audiobook Campaigns
Audible Made an Instagram Promotion That Created Characters' Accounts
30
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
29
Touching Family Surprise Stunts
These Family Members Were Tricked That They Were on a Video Call
28
Haunted VR Adventures
Target's 360-Degree Experience Takes You into a Haunted House Online
27
Coffee Search Apps
The 'Time to Coffee' App Speeds Up the Hunt for Coffee in New York City
26
Empowering Beauty Campaigns
Dove Fights Social Media Likes for the Self-Esteem of Girls
25
Rhetorical Massage Ads
This Advertisement Cleverly Uses a Quiz See if You Should Pamper Yourself
24
Personalized Photography Services
Fairmont and Flytographer Take Pictures of Your Vacation for You
23
Tweeting Chicken Campaigns
Chicken Treat's #ChickenTweet Lets a Chicken Have a Say on Social Media
22
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
21
Songstress Disease Campaigns
Avril Lavigne Helps Fight Lyme Disease with Perk for Fans
20
Locally Curated Tours
The Airbnb New York City Map is Created and Guided by Local Hosts
19
Cartooned Homepage Promotions
Movietickets.com Had a Live Peanuts Movie Video Wall All Day
18
All-Day Breakfast Ads
Mcdonald's New Ad Spots Feature Real Social Media Messages
17
Halloween Champagne Tastings
Veuve Clicquot Introduces a 'Widow Series' for Halloween
16
Company-Touring Drones
This GE Campaign Shares a Behind-the-Scenes View from a Drone
15
Cupcake-Trading Stations
Zappos' Product Giveaways Have People #PayWithACupcake
14
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
13
Creative Sandwich Competitions
Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich
12
Interrupted Streaming Campaigns
This Netflix Brazil Campaign Attempts to Get Students to Study
11
User-Generated Social Polls
Twitter Polls Allow Tweeters to Pose and Answer Binary Questions
10
Anti-Pollution Insurance Deals
This Car Insurance Campaign Gave Out Fake Tickets to Polluting Cars
9
Virtual Racing Simulators
Honda's 'IndyCar Speed Simulator' Lets Users Speed Down Local Streets
8
Live-Action Literary Stunts
This Book Marketing Stunt Revives 'The Girl with the Dragon Tattoo'
7
Kinetic Energy Breakfasts
This Company Used the Electrical Energy from a Race Car to Cook Food
6
Unexpected Airline Adventures
Westjet Provided Customers with an Upgraded Vegas Experience
5
Informative Rapping Ads
'Kijiji Raps' Puts a Musical Spin on Online Classifieds
4
Automotive Trunk Theaters
The 'Mini Teater' Provides Entertainment from the Trunk of a Car
3
Diabetes Prevention Campaigns
The 'Together We Can Prevent Diabetes' Campaign Educates the Public
2
Shrinking Car Stunts
This Smart Car Ad Features Size-Adjusting Cars for Easier Parallel Parking
1
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Fashion-Focused AI Production Studios
Vyking Debuts an AI-Driven Content Creation Module
Small-Space VR Platforms
Snack VR Operates in Just Five Square Meters
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
AI Virtual Fitting Rooms
Perfect Corp. is Bringing a Try-On Experience to Fashion Forward Week
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Next-Gen Virtual Merch Stores
The Benfica Immersive Store Assists Customers with an AI Concierge
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Fake Food Delivery Apps
Korea's Viral Dopamine Shopping Sites Mimic the Online Ordering Experience
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Ai-Powered Metaverse Collaborations
Futureverse Strengthens Its Reebok Impact Collaboration
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
AI Travel Planning
Mindtrip Turns Tourism Website Content into Personalized Travel Itineraries
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Mobile Try-On Tours
Kizik Invites People to See Its Hands-Free Shoes in Action
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
AI Styling Technology
Zelig Transforms Fashion Retail Experiences with Smart Recommendations
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Interactive Digital Humans
Beyond Presence Enables Real-Time Humanlike Video Agents at Scale
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Marketing Simulation Tools
Novela AI Marketing Simulation Trains AI Collaboration And Strategy
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Gaming-Inspired Food Partnerships
Nanak Foods and Nintendo of Canada Debut Their Collaboration
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
AI Ordering Assistants
Alexa+ Introduces Conversational Food Ordering
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Video-Based Mystery Shopping Technologies
Blaze Pizza Partners with Reality Based Group
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
AI Kitchen Design Platforms
3D Cloud Introduces Conversational Tools for Custom Kitchen Planning
Visual AI Interfaces
Collov Develops Camera-Based AI That Turns Images into Actions
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
AI Visibility Services
Noise Media's AI Visibility Service Helps Brands Stand Out in AI Search
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Interactive Entertainment Tools
Quiz Cabin Turns Curiosity to Playable Quizzes & Brain Challenges
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game