From massage-giving bus shelter ads to melting billboards made of ice, these creative outdoor ads serve as a countless source of information for brands looking to create a truly captivating outdoor advertising campaign.
With the help of Saatchi & Saatchi Los Angeles, the Toyota brand recently installed a towering rock-climbing wall in the center of Times Square. The clever campaign kicked off with Team Toyota rally car navigator Christina Fate scaling the wall in an impressive burst of speed and is sure to succeed in catching consumers' attention in a chaotic district.
In the summer of 2015, ad agency JCDecaux helped McDonald's Netherlands launch an interactive bus stop ad in Amsterdam that unlocked to release 100 free McFlurry's when the temperature reached exactly 38.6-degrees Celsius.
70 Creative Outdoor Ads
70
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
69
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
68
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
67
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
66
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
65
Typographic Bus Stops
Art Group 'mmmm…' Have Designed a Meta Space to Wait for the Bus
64
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
63
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
62
Ultramodern Karaoke Bar Branding
This Karaoke Bar Branding Features Vibrant Geometrical Imagery
61
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
60
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
59
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
58
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
57
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
56
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
55
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
54
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
53
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
52
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
51
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
50
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
49
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
48
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
47
Human Billboard Stunts
London's 'Survival Billboard' is a Promotional Stunt for Tomb Raider
46
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
45
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
44
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
43
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
42
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
41
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
40
Smartphone-Integrated Bus Shelters
These Transit Stops Help Commuters Stay Connected
39
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
38
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
37
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
36
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
35
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
34
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
33
Building Block Billboards
This Playful Subway Advertising Stunt Turns Commuters into Builders
32
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
31
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
30
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
29
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
28
Moustache-Growing Campaigns
'Made in Movember' Encourages Support for Moustache Growers
27
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
26
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
25
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
24
Car-Smashing Billboards
Wheat Thins' Snack Food Marketing Stunt Makes You Look
23
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
22
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
21
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
20
Connected Skin Cancer Billboards
The 'Shadow Wi-Fi' Installation Promotes Illness Prevention
19
Clean Slate Charity Campaigns
This Billboard Asked New Yorkers What Their Biggest Regret Was
18
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
17
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
16
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
15
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
14
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
13
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
12
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
11
Interactive Paper Ads
These Google Ads Allow People to Select Which Charity the Brand Will Fund
10
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
9
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
8
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
7
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
6
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
5
Magical Floating Billboards
This Billboard Advertising Stunt Cleverly Promotes a Magic Festival
4
Boozy Knit Billboards
This Miller Lite Billboard Mimics an Ugly Christmas Sweater
3
Clothing-Constructed Billboards
The Done in One LG Washing Machine Boasts a Creative Ad Campaign
2
Sunscreen Claw Games
This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games
1
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Branded Express Buses
The Ordinary Bus Supports Accessible Travel in Brooklyn
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Outdoor-Inspired Audio Spaces
Bang & Olufsen Milan Installation Brings Landscape Textures Indoors
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Luxurious Winter Campaigns
The Michael Kors Holiday 2025 Campaign Was Set in Banff, Canada
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Cinematic Auto Marketing Campaigns
Mazda Debuts the '5 Sides of the All-New CX-5' Film
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Indulgent Wintertime Treat Campaigns
The Galaxy Hot Chocolate Campaign Embraces Winter Comfort
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Nature-Centered City Campaigns
Visit Seattle Launches 'Mother Nature’s City'
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Unconventional Vehicle Control Ads
BMW Launched its 'Heart of Joy' Campaign Featuring an Octopus
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Honest Sustainability-Focused Installations
Temple (The Last Cheeseburger) is Thought-Provoking
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
South African Cider Campaigns
Savanna Premium Cider Debuts the "We Outside' Campaign and 500ml Can
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign
Classically French Car Campaigns
Oui Oui Baguette by Renault Treated Drivers to Free Baguettes
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Creative Office Campuses
Mother’s LA Headquarters Echoes the Surrounding Streetscape
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Complimentary Ice Cream Activations
The Nuii Adventure Wagon Will Hand Out Over 800,000 Ice Creams
Organic Urban Playgrounds
The Boulder Park Brings 3D-Printed Boulder Design into Community Play
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Rugged Roadtrip Coffee Activations
Arctic Coffee and Isuzu Partnered to Hand Out Cold Coffees
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Digital Out-Of-Home Media Networks
The Toronto Port Authority Debuts Project at Billy Bishop
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Sun-Drenched Furniture Installations
Corona Cero's Sun Tags Help Urban Workers Reenergize Outdoors
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square
UK-Expanded Furnishing Campaigns
Blum UK Unveils the 'More Than A Drawer' Campaign
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square