From massage-giving bus shelter ads to melting billboards made of ice, these creative outdoor ads serve as a countless source of information for brands looking to create a truly captivating outdoor advertising campaign.
With the help of Saatchi & Saatchi Los Angeles, the Toyota brand recently installed a towering rock-climbing wall in the center of Times Square. The clever campaign kicked off with Team Toyota rally car navigator Christina Fate scaling the wall in an impressive burst of speed and is sure to succeed in catching consumers' attention in a chaotic district.
In the summer of 2015, ad agency JCDecaux helped McDonald's Netherlands launch an interactive bus stop ad in Amsterdam that unlocked to release 100 free McFlurry's when the temperature reached exactly 38.6-degrees Celsius.
70 Creative Outdoor Ads
70
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
69
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
68
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
67
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
66
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
65
Typographic Bus Stops
Art Group 'mmmm…' Have Designed a Meta Space to Wait for the Bus
64
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
63
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
62
Ultramodern Karaoke Bar Branding
This Karaoke Bar Branding Features Vibrant Geometrical Imagery
61
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
60
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
59
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
58
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
57
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
56
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
55
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
54
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
53
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
52
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
51
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
50
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
49
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
48
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
47
Human Billboard Stunts
London's 'Survival Billboard' is a Promotional Stunt for Tomb Raider
46
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
45
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
44
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
43
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
42
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
41
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
40
Smartphone-Integrated Bus Shelters
These Transit Stops Help Commuters Stay Connected
39
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
38
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
37
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
36
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
35
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
34
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
33
Building Block Billboards
This Playful Subway Advertising Stunt Turns Commuters into Builders
32
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
31
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
30
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
29
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
28
Moustache-Growing Campaigns
'Made in Movember' Encourages Support for Moustache Growers
27
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
26
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
25
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
24
Car-Smashing Billboards
Wheat Thins' Snack Food Marketing Stunt Makes You Look
23
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
22
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
21
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
20
Connected Skin Cancer Billboards
The 'Shadow Wi-Fi' Installation Promotes Illness Prevention
19
Clean Slate Charity Campaigns
This Billboard Asked New Yorkers What Their Biggest Regret Was
18
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
17
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
16
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
15
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
14
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
13
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
12
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
11
Interactive Paper Ads
These Google Ads Allow People to Select Which Charity the Brand Will Fund
10
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
9
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
8
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
7
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
6
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
5
Magical Floating Billboards
This Billboard Advertising Stunt Cleverly Promotes a Magic Festival
4
Boozy Knit Billboards
This Miller Lite Billboard Mimics an Ugly Christmas Sweater
3
Clothing-Constructed Billboards
The Done in One LG Washing Machine Boasts a Creative Ad Campaign
2
Sunscreen Claw Games
This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games
1
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Related Ideas
Cross-Country Camper Trucks
This Truck Enables Capaciously Comfortable Outdoor Adventures
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Cactus-Inspired Urban Skyscrapers
This Danish Skyscraper Features a Spiky Facade Design
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Nature-Inspired Indoor Playgrounds
Sarit Shani Hay Designs a New Playground in Tel Aviv
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Gamified Botanical Gardens
This Milanese Park Has Been Converted Into a Life-Sized Board Game
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Stylish Outdoor Gyms
The Out-Fit Gym Was Designed by Studio Adolini for Ethimo
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Car-Free Day Campaigns
Swapfiets Advocates for Car-Free Days in Dutch Cities
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Versatile Outdoor Furniture Series
Fermob Presents a Look at its Latest Collection of Furniture
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Outdoor-Centric Smart Televisions
Samsung Presents the Terrace Full Sun Television
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Milan Streets-Inspired Furniture
The Italian Lab and LAND Design the Il Salotto Milanese Capsule
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids