As the top branding trends in 2013 show, brands have taken to their packaging designs to enhance -- and even provide entirely new -- consumer experiences. Businesses are incorporating both interactive and personalized elements into their branding strategies to create memorable, one-of-a-kind interactions.
Two noteworthy patterns in branding trends in 2013 are luxury and literal packaging. Fast food brands, beer companies and ordinary snack brands are transforming the perception of their products through luxuriously minimalistic packaging. From modular tea gift boxes t posh alcohol purse packaging, companies are completely transforming the way their products are perceived and experienced.
Brands are also creating literal branding for their products to stand out among competitors. Cookies wrapped in oven-mimicking boxes and food products with packaging designs that line up to create an image directly related to the brand are just a couple of examples for this strategy.
For more insight into the way branding strategies from the past year have become more interactive and personalized, check out Trend Hunter's Branding Trend Report.
Top 100 Branding Trends in 2013
99
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
98
Harsh Truth Logos
Universal Unbranding by Maentis is a Series of Satirical Art
97
Suspended Stingray Tents
The Stingray Tent by 'Tentsile' is Stylishly Suspended
96
City-Shaped Produce Packaging
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins
95
Logo-Liberating Graphics
The 'When Brands Go Wild' Collection Sets Logo Animals Free
94
Jazzy Java Chargers
The Coffee Adapter Decal Gives a Caffeine Hit to Your Power Cord
93
Mixed Media Merchandizing
One Percent Shoes Packaging is Part Cardboard and Part Wood
92
Men-Targeted Smartphones
The Mann A18 is Designed with the Macho Outdoorsman in Mind
91
Flash Drive Doodlers
The Pen2 Has a Pair of Functions Designed to Better Furnish Your Desktop
90
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
89
Polished Punk Photography
The L’Oreal Feria Pastel Toning Conditioner Campaign by Peter Pedo
88
Haute Hip-Hop Inspired Accessories
The Love My Custom Spring/Summer 2013 Collection is Street-Chic
87
Redesigned Palette-Amusing Foods
These Papila Designer Foods Offer a New Way to Enjoy Eating
86
Parent Snubbing Campaigns
The 'Ugly Parents, Beautiful Kids' Ads Contrast Adorable with Foul
85
Pleated Bottle Packaging
The ZigPack is an Eco-Friendly, Effective and Exposing Wine Tote
84
Accordion Sandwich Containers
Eat & Go Packaging Can Be Conveniently Compressed with Every Bite
83
Iconic Brand Mashup Designs
The 'Unexpected Products' Series Explores Our Relationship with Brands
82
Street Culture Sneaker Shops
The Converse San Francisco Store Blends Lifestyle with Apparel
81
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
80
Modernized Art History
Famous Icons are Reinterpreted in These Astonishing Portrait
79
Thin Brand Logos
These Well-Known Brands Are Transformed with Barely-There Minimal Logos
78
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
77
Cheeky Competitor-Costumed Ads
In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda
76
Luxuriously Branded Liqueurs
The Canteen Tequila Packaging by Kaleidoscope Shows Simple Elegance
75
Uncrumpling Eco Containers
Sustainable Expanding Bowl Grows and Opens When Water's Poured Into It
74
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
73
Handy Two-Part Packaging
W-Bags Split into a Pair of Compartments to Store Snack Scraps
72
Ingenious Rice Packaging
The 'Rice Pack' Makes Cooking Rice Extraordinarily Simple
71
Classy Video Game Costumes
This BioShock Infinite Cosplay by Ormeli is Right Out of the Video Game
70
Shame-Inducing Plastic Bags
Mother London Has Created the Uncarriable Bag to Deter Plastic Use
69
Dramatic Dessert Photography
This Ice Cream Photography by Diaz Wichmann is Shockingly Luxe
68
Bewildering Abstract Branding
The Designer of Gesture and Packaging Was Thinking Outside the Box
67
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
66
City-Based Survival Kits
Ryan Romanes' 'Urban Survival Kit' Teaches Kids How to Live in a City
65
Candy-Patterned Cartons
All Sorts Packaging Boldly Displays the Bright Shapes of its Contents
64
Topless Beer Can Designs
Sly Fox's Unconvential Packaging Turns Beer Cans into Cups
63
Breathtaking Extreme Sports Photos (UPDATE)
Red Bull Debuts the 2013 Illume Photo Contest Winners
62
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
61
Powerfully Iconic Ads
These Eye-Catching Advertising Prints Have Lasted the Ages
60
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
59
Tearable Takeout Sacks
The Simplistic Box Bag Design Rips in Half for Easy Food-Carrying
58
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
57
Geometric Vintage Modern Necklaces
Forgotten Mid-Century Beads & Chains Meet the Modern Day
56
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
55
Thermo-Branding Business Cards
Uniquely Promote Yourself with These Heat Sensitive Business Cards
54
Crime-Inspired Packaging
Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
53
Social Media Thighvertising
Teenagers in Japan Do Human Billboard Advertising for Cash
52
Minimalist Iconic Candy Rebranding
Alyssa Phillips Does a Complete Packaging Redesign for M&Ms
51
Heat-Sensitive Business Cards
These Business Cards by Bureau Rabenstein Will Definitely Impress
50
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
49
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
48
Illusory Paper Vino Packaging
The Crest Cardboard Wine Bottle Gives Boxed Wine a Premium Look
47
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
46
Cardboard-Finned Cartons
24Bottles Packaging Emphasizes its Recycled Material to Send a Message
45
Octahedral Infusion Branding
Senba Tea Packaging Has Great Dimension that Alludes to its Flavor
44
Elaborately Patterned Edibles
Cosmopollen Packaging Interprets the Architecture of its Origin
43
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
42
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
41
Ironically Blurred Brand Shirts
This Ironic Nike Shirt Has a Blurred Out Brand Logo
40
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
39
Inflated Food Branding
Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color
38
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
37
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
36
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
35
Sweetly Illustrated Branding
ICA Gott Liv Packaging Illustrates What Makes a Healthy Lifestyle
34
Modular Tea Gift Boxes
Ken Lo's Tea Packaging Design is Modular and Patchwork-Like
33
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
32
Lush Beverage Branding
Koa Organic Water Packaging Has a Delicious Purity About its Natural Look
31
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
30
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
29
Slicing Dairy Containers
Captain John Cheese Packaging Integrates a Blade and a Cutting Board
28
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
27
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
26
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
25
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
24
Organic Envelope Packaging
The Clean Clothes Project Aims to Create Social Awareness
23
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
22
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
21
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
20
Organic Motif Merchandizing
Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
19
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
18
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
17
Extraordinary Antler Handlebars
Moniker Cycle Horns Give Your Bicycle a Natural Aesthetic Grace
16
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
15
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
14
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
13
Cultural Beverage Branding
These Coffee Cups by Alex Litovka Embrace Stereotypes
12
Folded Flower Sachets
Marseille Leroux Chocolate Packaging Blossoms for an Enchanting Experience
11
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
10
Fashionable Brew Branding
COBAG Coffee Packaging Features a Range of Styles for Different Tastes
9
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
8
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
7
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
6
Posh Alcohol Purse Packaging
Vernissage Wine Bag Branding Makes Boxed Wine Stylishly Chic
5
Doodled Bottle Sleeves
Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
4
Burrito Bouquet Branding
Taco Ole Packaging Makes it Easy to Carry and Serve Snacks for 20
3
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
2
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
1
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Related Ideas
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
Transportable Homeless Shelters
The Urban Rough Sleeper Backpack Helps Support the Homeless
Redesigned Palette-Amusing Foods
These Papila Designer Foods Offer a New Way to Enjoy Eating
Brand Message-Distorting Ads
The 'Ads of the Wrong' Change the Message of Iconic Brands
Grungy Siren Photography
The Mermaid Fantasy Nylon Korea Editorial is 90s Inspired
Shire-Styled Campers
This Camping Trailer is Inspired by J.R.R. Tolkien's 'The Hobbit'
Architectural 3D-Printed Jewelry
Hot Pop Factory Creates Gorgeous Building-Inspired Pieces
Futuristically Regal Editorials
'Thornfield in Flame' Blends Old World Charm With Modern Accents
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
Vulgar Cute Kitten Tees
These Cheeky T-Shirts Tell You the Downside of Cats
Candy-Patterned Cartons
All Sorts Packaging Boldly Displays the Bright Shapes of its Contents
Artistic Intentions Tees
This T-Shirt States 'I Just Want to Drink Coffee Create Stuff and Sleep'
Comically Honest Brand Art
Clif Dickens Takes Popular Brands and Gives Them Fitting Slogans
Powerfully Iconic Ads
These Eye-Catching Advertising Prints Have Lasted the Ages
Punny Political T-Shirts
This Funny Graphic Tee Features a Political Party in Progress
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
Intertwined Humanized Photography
Sanghyeok Bang has Created a Stunning Depiction of Humans
Bold Graphic Bottles
52 North Branding Pops With Monochromatic Letterpress Print
Crime-Inspired Packaging
Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
Honest Laundry Day Tees
The ‘Last Clean T-Shirt’ Brings Humor to Laundry Day
Carry-Around Phone Chargers
The Portable Backup Battery is Small Enough to Pack in Your Pocket
Galactic T-Shirt Collections
The Ovidius Psychedelia and Elysium Tees Feature Visionary Imagery
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
Surreal Farmland Photography
The Exposure Photography from Lisa Wood Captures Stunning Landscapes
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
Smartphone-Controlled Critters
Startling People is Made Easy with These Robotic Toys
Iconic Coffee Cup Makeovers
Starbucks Unveils Its Sophisticated New 2013 Starbucks Holiday Cups
Morphing Cleanser Branding
This Kevin Murphy Packaging Changes Depending on Your Perspective
30s-Inspired Fashion Ads
The Mabel Magalhaes Spring 2014 Campaign Stars Dovile Virsilaite
Pop Culture Toy Photography
Dale May's LEGO Wars Series is Nostalgic and Playful
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
Desolate Arctic Photography
Reuben Wu Captures the Arctic Circle in a Beautifully Memorable Way
Skeletal Smartphone Covers
This Skull Phone Case Features an Intricate Design
Heart-Stopping Skywalk Photography
Vadim Mahora and Vitaly Raskalovym's Aerial Shots are Inspiring
Canine Camper Beds
This Pet Tent by Go!PETDESIGN is Perfect for Four-Legged Campers
Soda Junkie Fashions
The Nice Cans Crop Shirt from Nasty Gal Celebrates Unhealthy Beverages
Art Deco-Inspired Lighting
The Novecento Marble Lamp by Davide G Aquini Uses Unorthodox Materials
Sneaker-Stored Tents
The Walking Shelter by Gorman Transforms into a Tent That's Worn
Intergalactic Rebranded Posters
Barn Bococks Has Combined Star Wars With Famous Brand Logos
Communist Branded Logos
These Logos Reimagine Capitalist Companies with Communist Slogans
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
Upcycled Cardboard Gift Bags
Turn Cardboard Boxes into Creative Gift Totes with This Guide
Superhero Donor Campaigns
The Ads for the Government of the State of Ceará Feature Iconic Cos
Avian Logo Mashups
Yakushev Grigory Combines Popular Logos with 'Angry Birds' Characters
Self-Sustaining Sewage Systems
This Waste Management Machine Turns Waste Into Drinking Water
Marsupial Cable Organizers
'Hug' is a Cute Cable Organizer That Features a Cuddly Koala
Literal Literature Clothing
Litographs Uses Literary Classics and Puts a Book on Your Shirt
Adapting Artist Campaigns
Adobe Studio Reveals the Faces That are Changing the Art World
Futuristic WiFi Webcam Doorbells
The Doorbell Camera Lets You Answer the Door from Anywhere
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
Multi-Purpose iPhone Chargers
The Rolio Cable Management and Wall Dock is Super Convenient
Stunning Symmetrical Nature Photos
Ludovic Fesson Plays with Perception in His Beautiful Land Art
Sidestepping Outlet Extensions
The Contort Power Accommodates Three Chargers and Another Beside It
Minimalist Disney Posters
These Clean-Cut Disney Posters are Effective Despite Their Simplicity
Fashionably Frozen Treats
These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
Retro Flat-Screen Televisions
The LG Classic TV Combines 60s Design with Modern Tech
Bold Tetris Branding
BAU Building Materials Packaging Iconically Suggests its Contents' Purpose
Magnetized Easy-Use Adapters
Plugnetic Eliminates the Need to Push, Pull and Squat for Too Long
Hay-Made Egg Cartons
Happy Eggs by Maja Szczypek is a Nest-Like Packaging Design
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
Geometric Ceramic Rings
These Charming Accessories Will Make Any Outfit Pop
Scaly Chromatic Packaging
The 'Duo Bath Product Packaging by Nora Renaud is Vibrant
Mixed-Media Munchie Merchandizing
Bite Smart Packaging Features a Scrumptious Visual Medley
Materializing Ice Merchandizing
The Coca-Cola Chill Activated Can Indicates the Drink's Ideal Temp
Exclamatory Bean Branding
Gimme! Coffee Packaging Gets the Consumer Excited About the Beverage
Roped Bamboo Necklaces
Jukuka Offers This Upcycled and Luxury Accessory
Slick Computer-Connected Chargers
The OCDock Mini Sticks Onto an iMac Stand for Seamless Tidiness
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
Country-Commemorative Vessels
Star Brasil Embodies the Essence of the South American Nation
Framing Smartphone Mounts
The Myquadro iPhone Dock Displays Your Prized Possession Like Modern Art
Hipster Heritage Tees
The Brian Wood Africa Vintage Logo Limited Edition T-Shirt is Cultural
Browser-Inspired Editorials
Viktorija Pashuta Translates Internet Browser Icons into Fashion
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Avian Shoelace Packaging
Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces
Popping Polkadot Branding
House by John Lewis Packaging Has a Punch to Appeal to Shoppers
Chic iDevice Backup Batteries
The Just Mobile Gum++ Provides Power When an Outlet Isn't in Reach
Culturally Colorful Campaigns
These Turkish Airlines Ads are Filled with Iconic Landmarks
Pencil-Shaped Cheeses
Korefe and The Deli Garage Create a Sharper Cheese Shape
Lab-Inspired Beer Branding
This Beer Comes Packaged in Science Lab-inspired Glass Bottles
Mustachioed Animal Ads
This 180 Amsterdam Ad Proves That Well-Groomed Facial Hair is Dapper
Relaxed Beverage Branding
Terra Andina Wine Caters to Casual Drinkers with Everyday Tastes
Effort-Saving Suitcases
These Smart Travel Bags are Perfect for Non-Punctual Travellers
Illustrated Aroma Branding
Twinings Pyramids Tea Packaging Visually Suggests its Flavors
Harshly Honest Cigarette Packaging
These CANCER STICKS Warn Smokers Right Off the Bat
Unabashedly Blunt Packaging
Cheeky Monkey Cosmetics Does Not Hold Back
Regal Architecture Smartphone Docks
The iReliquary 1.0 Docks an Iphone in an Antique Style
Wholesome Munchies Merchandizing
Luna Burgers Packaging Celebrates Healthiness in its Graphics
Vibrant Ethnic Charger Decals
Misra Designs' Stickers for Apple Products Personalize Plain Devices
Magnificent Mermaid Marketing
Starbucks Anniversary Blend Features an Ocean of Optical Intrigue
Dystopic Ethical Farming Ads
Chipotle Hopes to 'Cultivate A Better World' with its New Ad
Coffee-Infused Shampoo Bars
This 'Rocky Top Soap Shop' Shampoo Bar is Made with Organic Coffee
Minimalist Soccer Team Crests
The Minimalist Soccer Team Logos are Straightforward Yet Poignant
Tunnel Mouth Advertisements
McCann's Lezita Chicken Nuggets Campaign Targets Picky Eaters
Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
Rippling Droplet Bottles
The Icon Hill Wine Packaging Embodies the Form of Dripping Liquid
Cartoon-Covered Cans
Anto Packaging Charms with Scrumptiously Illustrated Bits of Vegetables
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Rock-Climbing Sportsbands
ClimbAX Makes it Easier for Rock Climbers to Track Statistics and Train
Stolen Ad Campaigns
Crafty Beggars Steal Other Company's Campaigns
Lettered Edibles Branding
Peter Popple's Popcorn Packaging Entices with its Iconic Character
Free Frosty Beverage Campaigns
Slurpees Are Free on July 11th to Mark 7-Eleven's 86th Anniversary
Shirt-Replacing Picture Frames
This Wall Frames Display Shirts Instead of Pictures
Car-Charging Manholes
Hevo Power Aims to Turn Sewer Lids into Wireless EV Chargers
Dressed Up Operating Systems
The Halloween Android Robot Tries on Different Costumes
Playful Popcorn Pinatas
Nicolas Ménard Designs Adorably Snackable Pinata Party Favors
Family-Focused Laundry Ads
Downy Ads Promote the Family Lifestyle in the Forever Down Commercial
Smartphone Driver Manuals
The A3 eKurzinfo App Shows Parts and Features Using Your Phone's Camera
Ergonomically Designed Smartphones
The New LG G2 is Specially Contoured to Be Easily Held and Used