Beer may be one of the world's most universal beverages, and because of its widespread popularity, a number of different beer branding innovations have emerged. Beer drinkers are everywhere and they belong to every demographic over 19 (or at least we like to think so). With so many markets available to tap into and so many brands on the market place, beer branding is incredibly varied.
From beers sporting Mexican wrestler masks to female-centric brews, designers must be inventive to make sure they reach their target audience effectively and cut through the competition with eye-popping aesthetics. With so many brews to choose from and so many gorgeous labels, your sure to find a brew specific to your age, class and gender.
From the hilarious to the classy, these beer branding innovations are increasingly inventive and even seductive at times.
75 Beer Branding Innovations
75
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
74
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
73
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
72
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
71
Cardboard Beer Branding
The Mug Pub by Ivan Maximov is for Eco-Friendly Boozers
70
Intoxicating 'Star Wars' Tributes
The 'Beer2D2' Heineken R2-D2 by Lockwasher Rocks
69
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
68
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
67
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
66
Faux Alcohol Packaging
Kalimulin Ilya Designs Beer Labels for Unlikely Companies
65
Musical Beer Bottles
Tuned Pale Ale has You Ready to Jam Post Drink
64
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
63
Irish-Inspired Alcohol Branding
Lucky Brew Beer Labels Make Drinking About the Occasion
62
Intersecting Bottle Designs
Dos Equis and Kaws Collaborate for Beautiful Booze Bottles
61
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
60
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
59
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
58
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
57
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
56
Fairytale Beer
Grimm Brothers Brewhouse Will Take You Back to Your Childhood
55
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
54
Grossly Branded Beers
The 'Rat's Piss' Beer Has a Beautiful Bottle and Unusual Beer Name
53
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
52
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
51
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
50
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
49
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
48
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
47
Faux-Wood Beer Cans
These Velkopopovicky Kozel Beer Cans Appear to be Made of Carved Wood
46
Landmark Packaging
The Estrella Damm Beer Packaging by Erik G. de Lopidana Ties in History
45
Pre-Prohibition Beer
Batch 19 Beer Offers Pre-Prohibition Flavor With Rare Retro Recipe
44
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
43
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
42
Marijuana Beverages
The New Canna Cola Pot-Laced Sodas Come in Five Mind-Blowing Flavors
41
Dimpled Lager Labeling
McLaren Vale Ale Branding Penetrates the Beer Industry
40
Citrus-Infused Alcohol
'Cafe Blond' Ensures Your Beer is Lemony Fresh
39
Homemade Distillery Branding
The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun
38
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
37
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
36
Chocolate Boxed Beers
Motorman Chocolate Lager Comes With Its Own Set of Rules
35
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
34
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
33
Astronomical Pun Packaging
Stoutnik Beer Branding Likens the Dark Brew to the Universe's Backdrop
32
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
31
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
30
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
29
Crisp Beer Branding
Copen*hagen by Carlsberg has Clean Packaging for Youthful Consumers
28
Artful Can Branding
Cans Get a Makeover With Interesting Results
27
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
26
Pill Bottle Beer Branding
Howe Sound Lager Packaging Contains Your Alcoholic Cure
25
Sports Equipment Kegs
The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike
24
Grim Gourd Packaging
The Hanging Judge Pumpkin Porter is Dressed up for Halloween
23
Tattoo-Inspired Wine Bottles
Cornish Mead Company Rebrands After 50 Years
22
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
21
Brown-Bagged Beer
The Doss Blockos Beer Gives You That "Drinking in Public" Feel
20
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
19
Summertime Beer Bottles
The Corona Extra Spring 2011 Campaign Asks You to 'Find Your Beach'
18
Hip Happy Hour Branding
The Classic Hatuey Beer Undergoes a Contemporary Package Makeover
17
Birdbrained Bottle Labels
Brouwerij 't Ij Beer Features a Colorful Ostrich Insignia
16
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
15
Playful Translation Packaging
Westerham Brewery Beer is a British-German Medley
14
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
13
Wolf Man Micro-Brews
Paix-Dieu from Brewery Caulier is Brewed Under the Light of a Full Moon
12
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
11
Aristocratic Fertility Alcohol
The Royal Virility Performance Beer Contains Viagra and Chocolate
10
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
9
Sexually Oriented Brews
Purple Hand Beer and Salamandra by Minerva are the First "Queer Beers"
8
Bomb-Inspired Beer
Smashbomb Beer Has Been Deemed too Violent for Stores
7
Branded Beer Scarves
The Beer Tag Makes It Easier to Identify Your Bottle of Brew
6
Almighty Kosher Ales
He'Brew The Chosen Beers are Beverages with a Jewish Twist
5
Presidential Pilsners
This White House Honey Ale Debuted at the Capitol Hill Super Bowl Party
4
Eco-Friendly Beer
Get Drunk and Save the World With Wasted German Beer
3
Dutch Super Beers
'Start the Future' Has a Dangerously High Alcohol Content
2
Spooky Jet-Black Brews
The Market Store Gives Guinness a Holiday Makeover
1
Patriotic Super Beers
Brewdog's ‘Sink the Bismarck' Has 41% ABV
Related Ideas
Crafty Alcohol Bottle Glasses
It’s Easy to Make DIY Beer Bottle Cups for Drinking Enthusiast
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
Pop Culture Beer Branding
These Cool Beer Bottles are from Swedens Church of the Atom
Iconic Cartoon-Inspired Sodas
This Duff Beer Energy Drink Brings Simpsons Style to Energy Drinks
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Furling Felt Keyboards
The Rollback iPad Cover Curls Over to Reveal a Full QWERTY Set
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
Head-Splattering Drinking Ads
This Print Ad for the Don't Drive Drunk Foundation is Visually Bold
Translating Beer Apps
The 'Pivo' App Helps You Order Beer No Matter Where You Are
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
Illustratively Numbered Vinos
Ei8ht Wine Packaging Incorporates a Divinely Doodled Holiday Sleeve
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
Hidden Camera Candidate Applications
Heineken Bypasses the Normal Interview Preparation Tactics
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
Cement-Coated Containers
A Concrete Bottle Surface Covers Wine with an Unexpected Cloak
Handcart Ghetto Blasters
The Mobile Boombox Soundsystem Transports Beats on the Go
Multi-Tubed Beer Funnels
The Bongzilla 6 Tube Beer Bong Allows for Simultaneous Chugging
Typographical Booze Branding
Helvetica Beer Packaging Appeals Editorial-Inclined Graphic Designers
Hi-Tech Kitchen Companions
The Smart Tools Bluetooth Speaker Serves Up Recipes on Your iPad
Customizable Hipster Sound Systems
The Furni DIY Bluetooth Speakers by Aaron Daley are Crafty
Faux-Wood Beer Cans
These Velkopopovicky Kozel Beer Cans Appear to be Made of Carved Wood
Beer-Toting Bike Attachments
This Growler Cage is a Bike Attachment to Transport Beer Bottles
Froth-Topped Bottles
Sixpence Stout Packaging Features a Creamy Seal That Seems to Drip Down
Smash-Proof PU Vessels
Lee Angie's Unbroken Vase Collection Recyles Traditional Design
Miners' Beverage Marketing
Hanys Beer Packaging Has a Direct and Powerful Image of a Digger's Pick
Beer Lather-Generating Devices
This Beer Foam Machine Creates Froth Through Ultrasonic Vibrations
Beer-Inspired Lip Balms
Atlantic Farms Uses Hops in Its Lip Balm Collection
Inverted Libation Sippers
The Brew2Go Holds a Whole Beer to Help Keep It Cool and Stop Spills
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
Intoxicated Medieval Mischief Ads
The Weltenburger Kloster Beer Ads Compromise Historic Characters
Dizzying Beverage Branding
As its Contents do, Hrsz. 737 Wine Packaging Makes You Feel Tipsy
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
Portable Wooden Sound Systems
The Kendall Portable Speaker is Wireless and Ready to Rock
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Lab-Inspired Beer Branding
This Beer Comes Packaged in Science Lab-inspired Glass Bottles
Location-Based Brew Branding
Budweiswer Project 12 Lets Individual Brewers Switch Up the Recipe
Astronomical Pun Packaging
Stoutnik Beer Branding Likens the Dark Brew to the Universe's Backdrop
Eco-Friendly Foosball Tables
The Kickpack Cardboard Foosball Table is a Fun Way to Recycle
Beer-Branded Barbecue Sauces
Get Ready For The Long Weekend with These Tasty Marinades
Creamy Ice Tea Floats
This Soda Ice Cream Float is Made Using Thai Ice Tea
Floating Beer Pong Tables
Cool off in the Pool While You Play Your Favorite Drinking Game
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
Apocalyptic Undead Beers
These Eerie Demon Beers are the Perfect Boozy Zombie Food
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
Non-Synthetic Candies
'Pure Fun' Offers Fair Trade, Organic and Vegan Treats
Charming Rustic Beer Totes
These Handmade Beer Accessories Carry Up to Four Bottles
Retro Wireless Handsets
The Bluetooth POP Phone Blends Old School Charm With Modern Technology
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
Beer-Shaped Fruit Lollipops
This Sweet and Sour Lollipop is in the Shape of a Beer Mug
50-Caliber Bottle Openers
These Authentic Deactivated Bullets Open All of your Favorite Brews
Sci-Fi Gamer Brews
Nick Fillis' Borderlands 2 Beer Labels Bring the Hit Game to the Bar
Ticket-Toting Beer Labels
This Company Replaced Beer Labels with Tickets for Transportation
Dry-Erase Drink Stickers
Garage Monk Bottle Labels Are Writable and Reusable Home Brew Decals
Beer Goggle Pint Glasses
The 'Tricky Glasses' Show a Woman Transforming as You Drink
Syrup Donut-Flavored Beers
This Sweet Beer Trades in the Bitter for Something More Scrumptious
Minimalist Beer Branding
The Wild Winter Ale Graphics by Bedow for Mikkeler Embrace Simplicity
Dark Side Drink Dispensers
Tom Sachs Wants You to Chill with His Evil Vader Fridge Design
Facial Hair-Infused Libations
Rogue Beard Beer is Made From Brewmaster John Maier's Beard Yeast
Political Scandal Animations
This NMA Vid Crudely Re-Enacts Toronto Mayor Rob Ford’s Crack S
Booze-Based Hair Products
Frank Leder's Wheat Beer Shampoo Gives You Luscious Beer-Drenched Locks
Wanderlust Beer Branding
Around the World Beer Flight Merges a Love of Travel with a Love of Beer
Washable Customizable Beer Labels
The Naked Homebrew Labels Will Save Home-Brewers Time and Money
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
Automated Bartender Kegs
The Robokeg Recommends Drinks Before Serving Them and Charging You
Rocker-Inspired Brews
This AC/DC Beer is Sure to Please Fans of this Australian Band
Record Label Beer Bottles
The Ed Banger Records x Heineken 140th Anniversary Bottles are Brazen
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Compressible Sound Systems
The RingIng Bluetooth Speaker Expands and Retracts for Portable Audio
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
Royal Guard-Imitating Beer
The 'Old Guard' Beer by Viewpoint Resembles English Guardsman
Iconic Beer Branding Makeovers
Miller Lite Gets a Design Makeover for Summer 2013
Mission-Driven Craft Breweries
Cape Commons is a Beer Company Supporting Clean Water Projects
Micro-Reality Show Commercials
This Heineken International Ad Puts a Spin on Normal Job Interviews
Bluetooth Bartending Devices
The Barman Makes It Easy to Make the Perfect Cocktail
Pee-Powered Slot Machines
The Jackflush Urinal Slot Machine Rewards Men for Flushing with Beer
Breakfast-Inspired Beers
The Maple Bacon Coffee Porter is Not the Way to Start Mornings
Ocular Audio Accessories
The Sony EYEDIO Projects to a Narrow Area for Directional Sound Emission
Resident-Run Shops
Barford Village is a Collective Offering Community Services