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This Company Replaced Beer Labels with Tickets for Transportation

 - Jun 2, 2013
References: lovelypackage & designtaxi
Awesome German beer company Stiegl Bockbier teamed up with an Austrian design firm to create socially responsible beer labels. This incredible packaging design by Demner, Merlicek & Bergmann swaps out the beers traditional label for a ticket for public transportation.

This smart beer label helps to reduce the risk of drunk driving by offering one ticket for transportation for every beer in the case. This offers beer connoisseurs a responsible way to enjoy their weekends. These clever Stiegl labels remove excuses for driving home drunk and encourage safety while partying.

This is a next level way for a beer company to support responsible behavior among their thirsty patrons. This beer provides drinkers with a ride home, making them an excellent choice for weekend fun.