From Grim Gourd Packaging to Lucha Libre Logos
Susan Keefe — October 30, 2011 — Marketing
Beer may be one of the world's most universal beverages, and because of its widespread popularity, a number of different beer branding innovations have emerged. Beer drinkers are everywhere and they belong to every demographic over 19 (or at least we like to think so). With so many markets available to tap into and so many brands on the market place, beer branding is incredibly varied.
From beers sporting Mexican wrestler masks to female-centric brews, designers must be inventive to make sure they reach their target audience effectively and cut through the competition with eye-popping aesthetics. With so many brews to choose from and so many gorgeous labels, your sure to find a brew specific to your age, class and gender.
From the hilarious to the classy, these beer branding innovations are increasingly inventive and even seductive at times.
From beers sporting Mexican wrestler masks to female-centric brews, designers must be inventive to make sure they reach their target audience effectively and cut through the competition with eye-popping aesthetics. With so many brews to choose from and so many gorgeous labels, your sure to find a brew specific to your age, class and gender.
From the hilarious to the classy, these beer branding innovations are increasingly inventive and even seductive at times.
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