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75 Beer Branding Innovations

From Grim Gourd Packaging to Lucha Libre Logos

— October 30, 2011 — Marketing
Beer may be one of the world's most universal beverages, and because of its widespread popularity, a number of different beer branding innovations have emerged. Beer drinkers are everywhere and they belong to every demographic over 19 (or at least we like to think so). With so many markets available to tap into and so many brands on the market place, beer branding is incredibly varied.

From beers sporting Mexican wrestler masks to female-centric brews, designers must be inventive to make sure they reach their target audience effectively and cut through the competition with eye-popping aesthetics. With so many brews to choose from and so many gorgeous labels, your sure to find a brew specific to your age, class and gender.

From the hilarious to the classy, these beer branding innovations are increasingly inventive and even seductive at times.
6.8
Score
Popularity
Activity
Freshness
74
Animalistic Booze Branding
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
<
73
Bomb-Inspired Beer
Bomb-Inspired Beer
Smashbomb Beer Has Been Deemed too Violent for Stores
<
72
Wolf Man Micro-Brews
Wolf Man Micro-Brews
Paix-Dieu from Brewery Caulier is Brewed Under the Light of a Full Moon
<
71
Dutch Super Beers
Dutch Super Beers
'Start the Future' Has a Dangerously High Alcohol Content
<
70
Hip Happy Hour Branding
Hip Happy Hour Branding
The Classic Hatuey Beer Undergoes a Contemporary Package Makeover
<
69
Branded Beer Scarves
Branded Beer Scarves
The Beer Tag Makes It Easier to Identify Your Bottle of Brew
<
68
Eco-Friendly Beer
Eco-Friendly Beer
Get Drunk and Save the World With Wasted German Beer
<
67
Psychedelic Booze Branding
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
<
66
Grim Gourd Packaging
Grim Gourd Packaging
The Hanging Judge Pumpkin Porter is Dressed up for Halloween
<
65
Birdbrained Bottle Labels
Birdbrained Bottle Labels
Brouwerij 't Ij Beer Features a Colorful Ostrich Insignia
<
64
Astronomical Pun Packaging
Astronomical Pun Packaging
Stoutnik Beer Branding Likens the Dark Brew to the Universe's Backdrop
<
63
Aristocratic Fertility Alcohol
Aristocratic Fertility Alcohol
The Royal Virility Performance Beer Contains Viagra and Chocolate
<
62
Patriotic Super Beers
Patriotic Super Beers
Brewdog's ‘Sink the Bismarck' Has 41% ABV
<
61
Almighty Kosher Ales
Almighty Kosher Ales
He'Brew The Chosen Beers are Beverages with a Jewish Twist
<
60
Summertime Beer Bottles
Summertime Beer Bottles
The Corona Extra Spring 2011 Campaign Asks You to 'Find Your Beach'
<
59
Sexually Oriented Brews
Sexually Oriented Brews
Purple Hand Beer and Salamandra by Minerva are the First "Queer Beers"
<
58
Playful Translation Packaging
Playful Translation Packaging
Westerham Brewery Beer is a British-German Medley
<
57
Simplistic Brewski Branding
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
<
56
Bag Tag Booze Branding
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
<
55
Personified Animal Booze Branding
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
<
54
Presidential Pilsners
Presidential Pilsners
This White House Honey Ale Debuted at the Capitol Hill Super Bowl Party
<
53
Sacrilegiously Sweet Beer Brandings
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
<
52
Daydream-Inspired Beer Labels
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
<
51
Savage Beverage Branding
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
<
50
Ice Cold Packaging
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
<
49
Glow-in-the-Dark Lager Labels
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
<
48
Grossly Branded Beers
Grossly Branded Beers
The 'Rat's Piss' Beer Has a Beautiful Bottle and Unusual Beer Name
<
47
Butcher Beer Branding
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
<
46
Literary Beer Bottles
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
<
45
Girly Branded Brews
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
<
44
Citrus-Infused Alcohol
Citrus-Infused Alcohol
'Cafe Blond' Ensures Your Beer is Lemony Fresh
<
43
Intersecting Bottle Designs
Intersecting Bottle Designs
Dos Equis and Kaws Collaborate for Beautiful Booze Bottles
<
42
Nautical Booze Branding
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
<
41
Sports Equipment Kegs
Sports Equipment Kegs
The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike
<
40
Cottagey Brew Branding
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
<
39
Lucha Libre Logos
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
<
38
Boldly Basic Booze Branding
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
<
37
Pill Bottle Beer Branding
Pill Bottle Beer Branding
Howe Sound Lager Packaging Contains Your Alcoholic Cure
<
36
Homemade Distillery Branding
Homemade Distillery Branding
The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun
<
35
Faux-Wood Beer Cans
Faux-Wood Beer Cans
These Velkopopovicky Kozel Beer Cans Appear to be Made of Carved Wood
<
34
Pre-Prohibition Beer
Pre-Prohibition Beer
Batch 19 Beer Offers Pre-Prohibition Flavor With Rare Retro Recipe
<
33
Scratch-Off Booze Branding
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
<
32
Landmark Packaging
Landmark Packaging
The Estrella Damm Beer Packaging by Erik G. de Lopidana Ties in History
<
31
Tattoo-Inspired Wine Bottles
Tattoo-Inspired Wine Bottles
Cornish Mead Company Rebrands After 50 Years
<
30
Crisp Beer Branding
Crisp Beer Branding
Copen*hagen by Carlsberg has Clean Packaging for Youthful Consumers
<
29
Illuminating Beer Bottles
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
<
28
Chocolate Boxed Beers
Chocolate Boxed Beers
Motorman Chocolate Lager Comes With Its Own Set of Rules
<
27
Couture Cola Packaging
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
<
26
Retro-Modern Beer Packaging
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
<
25
Revived Beverage Vessels
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
<
24
Dimpled Lager Labeling
Dimpled Lager Labeling
McLaren Vale Ale Branding Penetrates the Beer Industry
<
23
Fairytale Beer
Fairytale Beer
Grimm Brothers Brewhouse Will Take You Back to Your Childhood
<
22
Bumpy Beer Branding
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
<
21
Irish-Inspired Alcohol Branding
Irish-Inspired Alcohol Branding
Lucky Brew Beer Labels Make Drinking About the Occasion
<
20
Brown-Bagged Beer
Brown-Bagged Beer
The Doss Blockos Beer Gives You That "Drinking in Public" Feel
<
19
Artful Can Branding
Artful Can Branding
Cans Get a Makeover With Interesting Results
<
18
Musical Beer Bottles
Musical Beer Bottles
Tuned Pale Ale has You Ready to Jam Post Drink
<
17
Marijuana Beverages
Marijuana Beverages
The New Canna Cola Pot-Laced Sodas Come in Five Mind-Blowing Flavors
<
16
Faux Alcohol Packaging
Faux Alcohol Packaging
Kalimulin Ilya Designs Beer Labels for Unlikely Companies
<
15
Corked Beer Branding
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
<
14
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
13
Doodled Booze Branding
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
<
12
Fanciful Bottle Branding
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
<
11
Novel Booze Branding
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
<
10
Origami Beer Labels
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
<
9
Intoxicating 'Star Wars' Tributes
Intoxicating 'Star Wars' Tributes
The 'Beer2D2' Heineken R2-D2 by Lockwasher Rocks
<
8
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
<
7
Dark Beer Branding
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
<
6
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
<
5
Bluetooth Beer Boxes
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
<
4
Underrated Booze Branding
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
<
3
Elegant Ebony Beer Branding
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
<
2
Art Deco Alcohol Bottles
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
<
1
Cardboard Beer Branding
Cardboard Beer Branding
The Mug Pub by Ivan Maximov is for Eco-Friendly Boozers
<