Pre-Prohibition Beer

Batch 19 Beer Offers Pre-Prohibition Flavor With Rare Retro Recipe

Batch 19 beer is the only beer recipe to date that has been salvaged from the years of Prohibition. The recipe for Batch 19 beer was found by Keith Villa as he was cleaning out the basement of a small brewery.

Batch 19 beer is made from a interesting and rare combination of hops (some types include Hersbrucker and Strisslespalt) which adds a unique flavour to the beer. The reason for Batch 19 beer's individuality is because of its illegal feel. Modern beer made with Prohibition-era recipes isn't exactly common, so transport yourself back to alcohol-free living and feel like a rebel!

Pre-prohibition Brewing
Opportunity to revive pre-Prohibition beer recipes and tap into the nostalgia and curiosity of consumers.
Retro Flavor Revival
Potential to bring back traditional brewing ingredients and techniques to create unique and nostalgic flavor profiles.
Craft Beer Exploration
Chance for craft breweries to experiment with historical beer recipes and educate consumers about the history of brewing.

Where This Applies

Craft Breweries
Craft breweries can embrace the trend of pre-Prohibition beer and offer consumers a taste of history.
Beer Tourism
Beer tourism industry can capitalize on the trend by organizing tours and events centered around pre-Prohibition beer.
Brewing Supplies
Brewing suppliers can benefit from this trend by providing ingredients and equipment to facilitate the production of pre-Prohibition beer.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 53%
Freshness 8%